Messages
3/28/2024
12 : 14
A Riff on Thought Leadership in the Age of Generative AI
As an indie consultant, sharing my perspectives on my blog or social media, aka thought leadership, is an essential part of establishing credibility in my niche. But I've been quiet since November.
11/1/2023
11 : 4
AI Tools Blur the Line Between Marketing Strategy and Tactics for Startups
And How to Use ChatGPT to Make Better Marketing Decisions
9/28/2023
7 : 24
PR for startups
Interview + Workshop with Clara Armand-Delille, Founder & MD @ThirdEyeMedia
2/10/2022
9 : 24
A jargon-free go-to-market strategy template
For startup founders who strongly despise marketing
1/11/2022
9 : 14
Startup culture and mental health
A conversation with Victoria Trepp, Chief Psychologist at Mindler
11/15/2021
10 : 34
A pitch that is music to the ears
What if a hitmaker like Max Martin produced your next pitch deck? That's an odd question I started asking myself after watching the Netflix documentary This is Pop: Stockholm Syndrome and this
10/14/2021
9 : 26
Talk to customers: the first date
You've finally launched your product off the ground, but the results aren't as expected. You need to figure out why. Fellow founders, advisors, and experts all tell you the same thing: “talk to
9/28/2021
9 : 34
Go-to-market strategy: what startup founders can learn from the NFT craze
It's been another wild week for non-fungible tokens (NFTs) and the crypto market: Dapper Labs Inc, the company behind the popular NBA Top Shot platform, raised $250 million in its latest funding,
8/17/2021
7 : 54
Joining as the first marketer
Illustration by Gustav Bodin A friend of mine recently landed a job at a startup as the first marketer and reached out for advice. I often get this question, so I'm turning my answer into a public
7/1/2021
9 : 34
Data strategy for early-stage startups
with Jacob Gustafsson (former Analytics Lead at Zettle by PayPal)
5/25/2021
13 : 34
Kickstarting customer acquisition is hard! Here's a simple framework to help you get started
It's never been easier to start a company. During the last 20 years, the time and cost of starting a business decreased substantially worldwide. But it's a double-edged sword: more competition,
2/9/2021
9 : 24
Where to find your first growth marketer?
Beyond your own network and without contracting a talent acquisition agency
6/17/2020
9 : 26
Class2020.se
A supportive community for new graduates