Omnicom Media Group formally endorses UID 2.0 in a bid to move the post-cookie future forward

With Google’s delayed phase-out of third-party cookies, companies that have developed alternate tech solutions are looking to keep the industry thinking about what comes after that process is complete. The delay is still on the minds of those at Omnicom Media Group, which became the first holding company to publicly endorse a post-cookie solution, UID 2.0. Read more below.

• Omnicom Media Group becomes the first holding-company media group to publicly endorse a post-cookie identifier solution, UID 2.0.
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