Omnicom Media Group formally endorses UID 2.0 in a bid to move the post-cookie future forward

Omnicom Media Group becomes the first holding-company media group to endorse a post-cookie identifier solution, UID 2.0.
July 09, 2021

With Google’s delayed phase-out of third-party cookies, companies that have developed alternate tech solutions are looking to keep the industry thinking about what comes after that process is complete. The delay is still on the minds of those at Omnicom Media Group, which became the first holding company to publicly endorse a post-cookie solution, UID 2.0. Read more below.

Other things to know about

Top Stories
Ivy Liu
Omnicom Media Group becomes the first holding-company media group to endorse a post-cookie identifier solution, UID 2.0.

howdy!
Recruiters are scrambling to keep up with the demand for experienced ad ops, account managers and engineers.

For publishers tempted to pause updating data collection strategies in light of Google’s recent announcement, experts warn that first-party data solutions will likely take all the extra time they've just been granted.

Advertisement

howdy!
For the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from the crew member about educating brand and agency execs about returning to set and what he wishes they understood. This conversation has been lightly edited and condensed for clarity.

As contextual becomes the primary targeting tactic, we want to know how publishers are using automated and manual tools to control ad quality. Take this survey and we’ll send you a $5 Starbucks gift card.

howdy!
FTC commissioners say forcing companies to destroy the algorithms they built with illegally-gathered data could be a way to strike at the heart of incentives to abuse people’s data and privacy.

Advertisement

Join industry leaders as they embark on a candid discussion about actionable steps brands and their partners can take to work toward a privacy-safe, collaborative future.

howdy!
Emails acquired through e-receipt program thus far have contributed to a 5% growth in Snipes’ email database.

howdy!
Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours.

On the latest episode of the Digiday Podcast, the anchor of “Meet the Press Reports” discussed how the streaming show relates to the linear program and how the news cycle has changed in the Biden era.
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Live discussion: How to succeed in a future with multiple identity solutions

Tuesday, July 6, 2021

SAVE YOUR SEAT Future-proofing and advancing data-driven marketing strategies can feel daunting with the endless streams of articles, white papers and opinions on the 80-plus identity solutions

'The backplane for advertising': Amazon plots big step up for APS

Tuesday, July 6, 2021

The second-biggest SSP on the market is jockeying to become an entrypoint for more than just managing demand. July 06, 2021 Amazon took over the world by becoming the backbone of millions of sellers

Not chasing every dollar: What Pinterest's new weight loss ad policy means for advertisers

Friday, July 2, 2021

Responsible media becomes a hot topic once again as Pinterest bars weight loss ads from its platform in an effort to protect user wellness. July 02, 2021 There's one type of advertisement you won

Stay ahead with honest, quality journalism

Thursday, July 1, 2021

As a loyal Digiday reader, we wanted to make sure you were aware of all that a Digiday+ membership has to offer and how it keeps industry leaders ahead of the curve with honest, quality journalism.

Google’s cookie delay may offer breathing room but should be used with caution, say marketers

Thursday, July 1, 2021

Too much time and money have gone into understanding what advertising bereft of third-party cookies means for many marketers to turn back now. July 01, 2021 Google may have given third-party cookies a

The 4 Questions Great Leaders Will Ask When Returning to the Office

Friday, July 23, 2021

Friday, July 23, 2021 Taking Care Skydiving Classes, iPhones, and Pizza: How Some Employers Are Overcoming America's Labor Shortage Best Workplaces 4 Questions Great Leaders Will Ask When Returning

[RSVP Now] All-New Inc. Real Talk with Warby Parker Co-founder & co-CEO Dave Gilboa

Friday, July 23, 2021

Inc. Real Talk Featuring Victoria Tsai Inc. Real Talk Featuring Victoria Tsai Inc. Real Talk: Building a Brand That Matters Wednesday, July 28, 12:00 PM ET Reserve Your Spot Now Join Inc. for what

New guide: How marketers can capture shoppers' attention and anticipate their needs

Friday, July 23, 2021

The need to reach consumers on social platforms will be especially important during the 2021 holiday season, requiring e-commerce brands to deliver ad experiences that reach people where they're

July 23 - How Shein wins over Gen Z | GNC appoints new COO

Friday, July 23, 2021

How Shein makes 'fast fashion' look slow; GNC names new COO; Reporter's Notebook: Where do Kmart's New York City customers go now?; Mercari, Uber expand local delivery program View

A story about 30% growth through SEO in a "YMYL" niche

Friday, July 23, 2021

How can you get significant traffic in small competitive niches? Is there a strategy you can follow that will help you to grow your online business, even if it's a YMYL (Your Money or Your Life)

July 23 - Snap, Twitter revenue jump as new features attract interest | Gap Inc. streamlines loyalty across brands

Friday, July 23, 2021

Gap Inc. further streamlines loyalty across brands; TikTok cuts out the middleman with Spark Ads sponsorship tool; 4 trends impacting retail marketing strategies View online | Signup | Forward

👍 Making Better Ads

Friday, July 23, 2021

Ready to become a better marketer, Reader? The power of the Social Media Marketing Society is a no brainer. Get access to over 150 on-demand trainings, live monthly training, and an exclusive community

These 20 U.S. counties are the most vulnerable to the Delta variant right now

Friday, July 23, 2021

Presented by Good morning! Home to some of the world's the most iconic ancient ruins, Athens is a haven for tourism, and relies heavily on the industry. But: what happens when it's too hot for

Index Ventures hauls in $3B+

Friday, July 23, 2021

GoPuff eyes $15B valuation; Clearview AI raises $30M amid legal battles; VC marketplace Allocate launches; Caribou Biosciences sets IPO terms Read online | Don't want to receive these emails?

TikTok and the Stellar Sleep Trick [Trending Keywords]

Friday, July 23, 2021

Hey Reader, How has your 2021 been so far? Are you looking to seriously scale your business? Then we've got great news for you, EcomCrew Premium is now OPEN for enrollment! With Mike and Dave at