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Google’s cookie delay may offer breathing room but should be used with caution, say marketers

Thursday, July 1, 2021

Too much time and money have gone into understanding what advertising bereft of third-party cookies means for many marketers to turn back now. July 01, 2021 Google may have given third-party cookies a

As ad tech firms reveal data flows to foreign adversaries, Sen. Ron Wyden preps bill to restrict data exports

Wednesday, June 30, 2021

Google, AT&T and others failed to provide details about ad tech data flows to foreign partners, but letters sent in response to a Senate inquiry obtained by Digiday reveal enough to validate

New report: YouTube is the consumer’s CTV favorite

Tuesday, June 29, 2021

Research: YouTube is viewers' number-one choice for ad-supported CTV Both connected TV (CTV) and YouTube have been on an astronomical rise in recent years, creating a perfect pair: YouTube on CTV.

Jonah Peretti and Rich Antoniello explain why BuzzFeed is buying Complex Networks

Tuesday, June 29, 2021

On the latest episode of the Digiday Podcast, BuzzFeed's Jonah Peretti and Complex Networks' Rich Antoniello explained how they see the two media companies fitting together. June 29, 2021 The

How TV networks managed between securing upfront commitments and saving inventory for scatter advertisers

Monday, June 28, 2021

TV networks managed their inventory in an effort to maximize the amount of money they received in the upfront as well as the money they stand to reap outside of the annual commitments. June 28, 2021

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