Not chasing every dollar: What Pinterest's new weight loss ad policy means for advertisers

There’s one type of advertisement you won’t be seeing on Pinterest: messaging with weight loss language and imagery. Furthermore, the new policy prohibits testimonials and imagery idolizing certain body types. “We know many people are facing added pressure, feeling added pressure as they look to get back out into their social circles for the first time in more than a year,” said Sarah Bromma, head of policy at Pinterest. Read more below.

• Responsible media becomes a hot topic once again as Pinterest bars weight loss ads from its platform in an effort to protect user wellness.
• The result of the last year-and-a-half is a new bed-in-a-box brand, Milton, a brand that touts the parent company’s 70-year legacy while targeting an older demographic of consumers who may be more skeptical than younger consumers when it comes to a bed-in-a-box.
• Pinterest is joining other major social media platforms in their attempts to attract and retain influencers as brands make the channels a pillar of their marketing strategy.