Not chasing every dollar: What Pinterest's new weight loss ad policy means for advertisers

Responsible media becomes a hot topic once again as Pinterest bars weight loss ads from its platform in an effort to protect user wellness.
July 02, 2021

There’s one type of advertisement you won’t be seeing on Pinterest: messaging with weight loss language and imagery. Furthermore, the new policy prohibits testimonials and imagery idolizing certain body types. “We know many people are facing added pressure, feeling added pressure as they look to get back out into their social circles for the first time in more than a year,” said Sarah Bromma, head of policy at Pinterest. Read more below.

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Responsible media becomes a hot topic once again as Pinterest bars weight loss ads from its platform in an effort to protect user wellness.

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Pinterest is joining other major social media platforms in their attempts to attract and retain influencers as brands make the channels a pillar of their marketing strategy.

Join industry leaders as they embark on a candid discussion about actionable steps brands and their partners can take to work toward a privacy-safe, collaborative future.

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Too much time and money have gone into understanding what advertising bereft of third-party cookies means for many marketers to turn back now.

As an industry, advertisers face a crisis of trust. Join this webinar on July 28 at 1 p.m. EDT to learn which data management solutions are solving the challenge.

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Less than one quarter of respondents described Twitter as a “valuable” source of revenue, according to the latest Digiday Research.

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Advanced measurement capabilities are helping retailers achieve results with CTV ad budgets that are now on par with testing search and social. From Modern Retail.

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A seven-episode series from Group Nine is running across Seeker’s site and social accounts, with sponsorships from Clorox and the Leukemia & Lymphoma Society.

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This week’s Media Briefing looks back at how the first half of 2021 has shaken out for the media industry and what that portends for the rest of the year.

On the latest episode of the Digiday Podcast, BuzzFeed's Jonah Peretti and Complex Networks' Rich Antoniello explained how they see the two media companies fitting together.
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