How 2 Dads Grew a Mom Blog to Over $13,000 Last Month

Three years ago, a business partner and I bought a niche website.

We wanted to buy a site in a private deal, rather than through a broker, so we started asking around if anyone wanted to sell. After a bit of back and forth with various potential sellers, we found the site we would ultimately buy – a mom blog!

In this week’s podcast here, I’m doing an update on how the site is going and how much money it's making.

Or watch the update directly on YouTube here.

The content was (and still is) mostly made up of craft, cooking, and parenting content. It had many amazing links from the likes of the Wall Street Journal, the New York Times, and so on.

While it was getting a decent amount of organic search traffic, it was getting many more visitors through Pinterest. At the time of purchase, it was getting over 15,000 sessions a day, so it was an attractive site to buy.

In this podcast update, I’ll share:

  • How much we paid for the site
  • What is was earning then and what it is earning now
  • What we decided to do after a Pinterest update wiped out a ton of traffic
  • How we 10x’d the earnings from Amazon Associates
  • The SEO work I focused on

And a whole lot more!

Find out all the juicy details here where you can read, watch, or listen to the show.

Wondering How Niche Site Project 4 is Going?

I shared an update on my public case study site (Own The Yard) last month, and I'm prepared to do it again later this week.

This site continues to do well and made even more money than last month.

How much?

Well, you'll have to wait until Friday to find out.

I'll share the income stats, strategies, and more for that site in my Friday email, so stay tuned!

Win A Subscription To And A Website Consultation

As a heads up, I wanted to let you know about a giveaway we are running with Mushfiq Sarker from Easy Wins and The Website Flip.

We’re giving away a free lifetime subscription to Easy Wins is a collection of over 120 things you can do on your niche site to potentially improve search rankings, traffic, usability, and earnings.

Enter your chance to get lifetime access to Easy Wins here!

As well as this, Mushfiq will also give you a ‘website video teardown.’ You can read, watch, or listen to the changes he recommended for my niche site Own The Yard in this post here.

He did a live deep-dive into the easy wins I could implement there, and he can do the same for your site - if you win!

The giveaway is not running for much longer, so head on over to the Easy Wins giveaway here and get your entry in.

Overall, I hope you enjoy the Mom Blog update and be sure to be on the lookout for my email on Friday to get an update on Niche Site Project 4.

Thanks again,



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