tl;dr Marketing July 07th - 2021 Issue

Digital Marketing News Roundup
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July 07th - 2021

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Today’s digital marketing roundup includes news that Chrome For Android Test Puts Alternate Google Search Results In Top Bar, Googlers Talk About How They Shortlist Results For Ranking and more.

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SEO

Bing Testing Graphical Version Of Explore Further

Bing is testing a more graphical version of the explore further recommendations in SERPs.

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Sponsor

Sift Launches A Customizable Daily Email To Track Competitor News

Sift is launching a competitor news tracker that’s 10x better than Google Alerts. Sift pulls from hundreds of news sources and curates news into one email focused on companies that are relevant to you.

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SEO

Googlers Talk About How They Shortlist Results For Ranking

In the second part of the Search Off The Record podcast released this morning Gary Illyes from Google explained how Google does ranking. In short, he said Google first cuts down the pages that can rank for [...]

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Paid Media

Microsoft Expands Verticals For Dynamic Remarketing And Introduces Countdown Customizers And Location Extensions

Microsoft Advertising has announced a bunch of new changes recently here are some of the highlights: Expanded verticals for Dynamic Remarketing beta: With this beta, now Dynamic Remarketing isn’t just for Retail (Hotels/Vacation Rentals), but [...]

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SEO

Chrome For Android Test Puts Alternate Google Search Results In Top Bar

A new feature being tested in Chrome for Android lets you quickly swap between Google Search results with a single tap. Google has begun testing a way to more deeply integrate Google Search into Chrome [...]

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SEO

What Everybody Ought to Know About Events & Google My Business

Google sometimes shows events in the Knowledge Panel for businesses, to qualify to have a GMB listing for an event, the main criteria Google would need are: The event needs to re-occur annually (or more [...]

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SEO

Get Old Webpages For Any Domain From Wayback Machine In Google Sheets

Use this Google sheet to quickly get a list of old web pages from a domain using Wayback Machine API in Google sheets

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SEO

Flesch Reading Ease: Does It Matter for SEO?

Ahrefs does a study of 15,000 keywords, which found virtually zero correlation between rankings and Flesch Reading Ease scores.

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General

See How TikTok Is Uniquely Suited To Turn Normal People Into Product Evangelizers

There’s now so much stuff that’s gone viral on TikTok that people have opened stores dedicated to it: A 15-year-old student opened a store in his local mall called “Viral Trends NY,” which carries omnipresent [...]

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SEO

See How This Guy Used The Teammate Technique To Achieve A 45% Outreach Success Rate

There are only three steps to The Teammate Technique. Your role is to assist a website owner, whether that’s by improving their content, skills or processes. Essentially, YOU are their teammate. Step 1: Create content [...]

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Social Media

Twitter Has Lost Liability Protection In India, Government Says

Twitter no longer enjoys the liability protection against user-generated content in India, the government said in a court filing this week as tension escalates between the two over the South Asian nation’s new IT rules. In [...]

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Social Media

Snapchat Shares New Research into How AR Campaigns are Driving Conversion

As AR tools continue to evolve, and move towards the next stage of consumer adoption and usage, they’re also opening up new options for consumer/brand connection, and facilitating advanced, virtual product experiences that can help [...]

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Saturday, July 10, 2021

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Friday, July 23, 2021

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Friday, July 23, 2021

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July 23 - How Shein wins over Gen Z | GNC appoints new COO

Friday, July 23, 2021

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A story about 30% growth through SEO in a "YMYL" niche

Friday, July 23, 2021

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July 23 - Snap, Twitter revenue jump as new features attract interest | Gap Inc. streamlines loyalty across brands

Friday, July 23, 2021

Gap Inc. further streamlines loyalty across brands; TikTok cuts out the middleman with Spark Ads sponsorship tool; 4 trends impacting retail marketing strategies View online | Signup | Forward

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Friday, July 23, 2021

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Friday, July 23, 2021

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Friday, July 23, 2021

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TikTok and the Stellar Sleep Trick [Trending Keywords]

Friday, July 23, 2021

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