tl;drMarketing - tl;dr Marketing July 06th - 2021 Issue

Digital Marketing News Roundup

July 06th - 2021

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Today’s digital marketing roundup includes news that People from U.S. and U.K. Now Spend More Time On TikTok Than YouTube, Facebook, Netflix, Twitter Tests More Attention-Grabbing Misinformation Labels and more.

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SEO

Google Doesn't Show Ads When Your Query Includes -covid

Google doesn’t show ads when your query includes anything related to covid, so if you use ‘covid’ as an excluded phrase (e.g. nvidia 3080 -covid), you get similar results but without ads. eg: nvidia 3080 [...]

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SEO

Patent On Ranking A Document Based On Original Content And Ways To Identify Which Content Is Original Content.

Bill Slawski breaks down a newly granted Google patent Ranking content using content and content authors that sheds some light on how Google may use this in Search. One way this patent identifies original content [...]

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SEO

User Perception And SEO : 3 Redesign Case Studies That Led To An Algorithm Reversal

Kevin Indig looked at 3 case studies of sites that saw a traffic drop when a core algorithm update went out, went through a redesign and saw a reversal during the next algorithm update.

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Social Media

TikTok Testing An In-House Cameo Competitor Called Shoutouts

TikTok appears to be testing an in-house Cameo competitor. According to screenshots posted by Fabian Ouwehand, the cofounder of Amsterdam-based TikToker management company Many, some TikTok creators now have the ability to offer commissioned videos. Fans can request birthday wishes, pep talks [...]

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Social Media

TikTok has a New Gaming Hub

TikTok tests a dedicated gaming hub.

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SEO

The CWV Chrome Extension Gets An Upgrade: Find Your Way With Field Data In The Web Vitals Extension

Version 1.0 of the Web Vitals extension includes a new feature that integrates real-user data from the Chrome UX Report (CrUX) with your local Core Web Vitals measurements. This feature displays your local measurements in the [...]

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Paid Media

After Apple Tightens Tracking Rules, Advertisers Shift Spending Toward Android Devices

Advertisers have begun shifting their spending patterns in the months since Apple Inc. began requiring apps to gain iPhone and iPad users’ permission to track them. After the tracking change took effect in April, many users of Apple’s iOS [...]

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General

Audacity is now a Possible Spyware

The famous open source audio manipulation program was acquired by a company named Muse Group two months ago. The parent company is a multi-national company and it has been trying to start a data-collection mechanism in [...]

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Social Media

People from U.S. and U.K. Now Spend More Time On TikTok Than YouTube, Facebook, Netflix

Americans now spend more time on TikTok than YouTube. At least, according to analytics firm App Annie’s latest State of Mobile report, which tracks trends in consumer behavior on a wide range of mobile apps [...]

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SEO

Great Resource For Understanding When You Should async Or defer Your Scripts

This document is a comparison of various ways the tags in HTML are processed depending on the attributes set. It’s a great cheat sheet to have in you tool belt.

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General

Researchers Uncovered 9 Apps On Google Play With Over 5.8 Million That Stole Users Facebook Passwords

Google has given the boot to nine Android apps downloaded more than 5.8 million times from the company’s Play marketplace after researchers said these apps used a sneaky way to steal users’ Facebook login credentials. [...]

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Social Media

Twitter Tests More Attention-Grabbing Misinformation Labels

Twitter is considering changes to the way it contextualizes misleading tweets that the company doesn’t believe are dangerous enough to be removed from the platform outright. The company announced the test in a tweet Thursday [...]

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tl;dr Marketing July 05th - 2021 Issue

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