tl;drMarketing - tl;dr Marketing July 01st - 2021 Issue

Digital Marketing News Roundup
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July 01st - 2021

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Today’s digital marketing roundup includes news that YouTube Ad Pods Will Start To Serve Non-Skippable In-stream Ads, Spotify Explores Expansion Into Events and more.

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General

How to track Custom Events with Google Tag Manager and GA4

In this article, you’ll learn What a Custom (dataLayer) Event is and how to add it to your website How to react to it with a trigger in Google Tag Manager The configuration for your [...]

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General

When Chrome Extension Developers Sell Out, Users Get Pwned

There is a whole industry around buying/selling popular Chrome extensions and then monetizing the users by selling their data. Is it possible to stop Google Chrome from automatically updating extensions? The answer is there’s not [...]

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Social Media

Instagram Testing More Like This When Users Click on Ads in Feed

Instagram is running a test of More Like This, a feature that serves users who engage with an ad on feed a horizontal feed of suggested ads relevant to the one they clicked.

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SEO

Free Product Listings Documentation Update To State Crawled Content Is Also Eligible

New Google ‘Free Product Listings’ documentation update: clarifying the datasets used. To be eligible, it’s not just product feeds & Structured Data – can also be content that’s been crawled.

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Social Media

Instagram Testing Ad Revenue Share With Publishers via IGTV

Instagram will start testing IGTV ads with publishers this month. The company has begun outreach to a small set of publishers to begin testing an IGTV ads revenue share product with them.

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Paid Media

Google Launches A New Backend For Bulk Uploads In Google Ads Scripts

just launched a new backend for bulk uploads in Google Ads Scripts. Starting today, you can opt into the new experience by specifying the useLegacyUploads flag when creating a new bulk upload: var upload = AdsApp.bulkUploads().newCsvUpload(columns, {useLegacyUploads: false}); For [...]

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Social Media

German Official Calls For Government Bodies To Close Facebook Pages

Germany’s data protection commissioner has called for all government bodies to remove their Facebook pages by the end of the year, arguing that the social media giant failed to comply with German and European privacy [...]

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General

Google Chrome To Offer HTTPS-Only Mode

The latest change for HTTP & HTTPS in Chrome is the upcoming addition of an “HTTPS-Only Mode,” as laid out in a new code change. As is the case with most new Chrome features, it will [...]

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Paid Media

Spotify Audience Network Expands to Australia, UK and Canada

Within three months of launch, nearly 60 per cent of Spotify’s US podcast advertiser base is advertising with the Spotify Audience Network. The Spotify Audience Network is an audio-first advertising marketplace that makes it possible [...]

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General

Spotify Explores Expansion Into Events

Spotify is considering entering the events business, using data about consumer interests gleaned from its music-streaming service to host virtual and possibly live concerts, according to people familiar with the situation. Spotify would sell tickets [...]

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SEO

Googler Shares Some Insights On How Long It Takes For Google To Index New Pages

In this episode of AskGooglebot, John Mueller explains how long it takes a new page to be indexed by Google and what you can do to speed up the process. tl;dr version several hours to [..]

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Paid Media

YouTube Ad Pods Will Start To Serve Non-Skippable In-stream Ads

Youtube ad pods typically serve two ads stacked back to back, where viewers have the option to skip directly to the content if it’s not the right ad for them, that is about to change. [...]

tl;drMarketing

Social Media

Instagram Introduces Black-owned Label For USA Businesses With Shops

To begin, tap on “Edit Profile,” and select “Business Diversity Info” where you can learn more about what it means to designate your business as Black-owned. Tap “Get Started” and you will land on the [...]

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Social Media

Social Network Giants Pledge To Tackle Abuse Of Women Online

Four of the world’s largest social networks have committed to overhauling their moderation systems to tackle the abuse of women on their platforms. Facebook, Google, Twitter and TikTok have signed up to the pledge, led [...]

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Social Media

Head Of Instagram Says Instagram Is No Longer A Photo Sharing App

Instagram is no longer a photo sharing app, according to Adam Mosseri, the head of Instagram. In a video posted to his Instagram and Twitter accounts, Mosseri said the company is looking to lean into entertainment and video after [...]

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General

How to Manage a Content Team

An article that dives into the people management side of things for a content team lead role.

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SEO

Colab Python Script To Visualise Any Search Console Coverage Report

Spot issues fast by visualising your Search Console Coverage Reports. Especially useful to visualise low-quality folder paths at a glance. Run all cells and upload a Search Console Coverage Report in Excel format, get an [...]

tl;drMarketing

Paid Media

The Clickbait Giant Outbrain Files For An I.P.O.

Outbrain, one of the top purveyors of clickbait ads, filed on Tuesday to raise at least $100 million through an initial public offering — one day before its top competitor starts trading publicly. The company, [...]

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tl;dr Marketing June 30th - 2021 Issue

Wednesday, June 30, 2021

Digital Marketing News Roundup June 30th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Wix Is Rolling Out New URL Structure Editing Features To Product Pages,

tl;dr Marketing June 29th - 2021 Issue

Tuesday, June 29, 2021

Digital Marketing News Roundup June 29th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Second Part of Google Spam Algorithm Update is Rolling Out Now, Judge

tl;dr Marketing June 28th - 2021 Issue

Monday, June 28, 2021

Digital Marketing News Roundup June 28th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that A Look at Apple's Search Engine Plans, The SEO Industry Mourns The Loss

tl;dr Marketing June 25th - 2021 Issue

Friday, June 25, 2021

Digital Marketing News Roundup tldr-animation-logo.gif June 25th - 2021 visit tldr;Marketing Want to read this online or share this with someone? Check out our ⚡ Web Stories format for a quick and easy

tl;dr Marketing June 24th - 2021 Issue

Thursday, June 24, 2021

Digital Marketing News Roundup tldr-animation-logo.gif June 24th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Pushes Out A Spam Algorithm Update, Google

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