tl;drMarketing - tl;dr Marketing July 01st - 2021 Issue
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How to track Custom Events with Google Tag Manager and GA4In this article, you’ll learn What a Custom (dataLayer) Event is and how to add it to your website How to react to it with a trigger in Google Tag Manager The configuration for your [...] Test Structured Data Across Your Whole Website With EaseWith Sitebulb, you can audit structured data across every page of your website. Find out what structured data is present and automatically validate it against Google and Schema.org guidelines, with cutting edge structured data extraction and validation. Sitebulb validates against Google’s own structured data guidelines to help you focus on what’s important for getting rich results. See aggregated issues and sitewide summaries, then drill down to the data behind them, and get in-depth guidance on every issue. As a tl;dr Marketing newsletter subscriber, you can get a free 60 day, extended Sitebulb trial licence here: https://sitebulb.com/tldr/ When Chrome Extension Developers Sell Out, Users Get PwnedThere is a whole industry around buying/selling popular Chrome extensions and then monetizing the users by selling their data. Is it possible to stop Google Chrome from automatically updating extensions? The answer is there’s not [...] Instagram Testing More Like This When Users Click on Ads in FeedInstagram is running a test of More Like This, a feature that serves users who engage with an ad on feed a horizontal feed of suggested ads relevant to the one they clicked. Free Product Listings Documentation Update To State Crawled Content Is Also EligibleNew Google ‘Free Product Listings’ documentation update: clarifying the datasets used. To be eligible, it’s not just product feeds & Structured Data – can also be content that’s been crawled. Instagram Testing Ad Revenue Share With Publishers via IGTVInstagram will start testing IGTV ads with publishers this month. The company has begun outreach to a small set of publishers to begin testing an IGTV ads revenue share product with them. Google Launches A New Backend For Bulk Uploads In Google Ads Scriptsjust launched a new backend for bulk uploads in Google Ads Scripts. Starting today, you can opt into the new experience by specifying the useLegacyUploads flag when creating a new bulk upload: var upload = AdsApp.bulkUploads().newCsvUpload(columns, {useLegacyUploads: false}); For [...] German Official Calls For Government Bodies To Close Facebook PagesGermany’s data protection commissioner has called for all government bodies to remove their Facebook pages by the end of the year, arguing that the social media giant failed to comply with German and European privacy [...] Google Chrome To Offer HTTPS-Only ModeThe latest change for HTTP & HTTPS in Chrome is the upcoming addition of an “HTTPS-Only Mode,” as laid out in a new code change. As is the case with most new Chrome features, it will [...] Spotify Audience Network Expands to Australia, UK and CanadaWithin three months of launch, nearly 60 per cent of Spotify’s US podcast advertiser base is advertising with the Spotify Audience Network. The Spotify Audience Network is an audio-first advertising marketplace that makes it possible [...] Spotify Explores Expansion Into EventsSpotify is considering entering the events business, using data about consumer interests gleaned from its music-streaming service to host virtual and possibly live concerts, according to people familiar with the situation. Spotify would sell tickets [...] Googler Shares Some Insights On How Long It Takes For Google To Index New PagesIn this episode of AskGooglebot, John Mueller explains how long it takes a new page to be indexed by Google and what you can do to speed up the process. tl;dr version several hours to [..] YouTube Ad Pods Will Start To Serve Non-Skippable In-stream AdsYoutube ad pods typically serve two ads stacked back to back, where viewers have the option to skip directly to the content if it’s not the right ad for them, that is about to change. [...] Instagram Introduces Black-owned Label For USA Businesses With ShopsTo begin, tap on “Edit Profile,” and select “Business Diversity Info” where you can learn more about what it means to designate your business as Black-owned. Tap “Get Started” and you will land on the [...] Social Network Giants Pledge To Tackle Abuse Of Women OnlineFour of the world’s largest social networks have committed to overhauling their moderation systems to tackle the abuse of women on their platforms. Facebook, Google, Twitter and TikTok have signed up to the pledge, led [...] Head Of Instagram Says Instagram Is No Longer A Photo Sharing AppInstagram is no longer a photo sharing app, according to Adam Mosseri, the head of Instagram. In a video posted to his Instagram and Twitter accounts, Mosseri said the company is looking to lean into entertainment and video after [...] How to Manage a Content TeamAn article that dives into the people management side of things for a content team lead role. Colab Python Script To Visualise Any Search Console Coverage ReportSpot issues fast by visualising your Search Console Coverage Reports. Especially useful to visualise low-quality folder paths at a glance. Run all cells and upload a Search Console Coverage Report in Excel format, get an [...] The Clickbait Giant Outbrain Files For An I.P.O.Outbrain, one of the top purveyors of clickbait ads, filed on Tuesday to raise at least $100 million through an initial public offering — one day before its top competitor starts trading publicly. The company, [...] Upcoming Events |
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tl;dr Marketing June 30th - 2021 Issue
Wednesday, June 30, 2021
Digital Marketing News Roundup June 30th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Wix Is Rolling Out New URL Structure Editing Features To Product Pages,
tl;dr Marketing June 29th - 2021 Issue
Tuesday, June 29, 2021
Digital Marketing News Roundup June 29th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Second Part of Google Spam Algorithm Update is Rolling Out Now, Judge
tl;dr Marketing June 28th - 2021 Issue
Monday, June 28, 2021
Digital Marketing News Roundup June 28th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that A Look at Apple's Search Engine Plans, The SEO Industry Mourns The Loss
tl;dr Marketing June 25th - 2021 Issue
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Digital Marketing News Roundup tldr-animation-logo.gif June 25th - 2021 visit tldr;Marketing Want to read this online or share this with someone? Check out our ⚡ Web Stories format for a quick and easy
tl;dr Marketing June 24th - 2021 Issue
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Digital Marketing News Roundup tldr-animation-logo.gif June 24th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Pushes Out A Spam Algorithm Update, Google
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