tl;dr Marketing July 12th - 2021 Issue

Digital Marketing News Roundup

July 12th - 2021

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Today’s digital marketing roundup includes news that TikTok Adds Fast-Forward, Rewind For Longer Videos, Snapchat Offers New Ads Certification Recognition via its Snap Focus Education Platform and more.

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SEO

Track Top 3, 4-10 Keyword Positions Directly In Google Data Studio Using GSC API

Saurabh Bisht has shared a Google Data Studio template that will help you track your Top 3, 4-10 keyword positions directly in Google Data Studio using GSC API. Get the template here.

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Social Media

TikTok Adds Fast-Forward, Rewind For Longer Videos

TikTok appears to have quietly rolled out a seek bar that lets users fast-forward and rewind videos. Before now, the platform provided no way for folks to affect video playthrough. If they wanted to watch [...]

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General

The Google Calendar API Started Monitoring And Limiting Queries On A Per-Minute Basis

The Google Calendar API has changed how it manages API usage. Previously, queries were monitored and limited on a daily basis. As of May 2021, queries started to be monitored and limited on a per-minute basis. This [...]

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SEO

Google Tests Single Row Sitelinks

Google might be testing a single row site links, I was getting these results for a while.

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SEO

SEO Spreadsheet Cheat Sheet

From the basics to some more advanced formulas, there’s something here for everyone!

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Social Media

Instagram May Start Automatically Playing Videos In The Feed In Full Screen

Instagram is working to automatically play videos in the feed in full screen. NOTE: The feature was likely discovered by reverse-engineering the app to find hidden features and security vulnerabilities, so while it’s possible this [...]

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SEO

Google Changed How It Handles Soft 404s Detection - Mobile vs Desktop

John Mueller recently mentioned that Google has changed how it handles soft 404 detection saying it looks at desktop vs mobile differently but in Search Console only reports what it shows in mobile and not [...]

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Social Media

Instagram Has Become SkyMall With Flood Of Ads For Garbage Products

If you flew during the 90s and 00s, you probably remember SkyMall. It was a catalogue of completely loony products — often high-tech gadgets of dubious promise, such as “a vacuum cleaner to catch flies, an [...]

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SEO

Google’s Inverted Index of the Web

The article talks about Google’s Inverted Index of the Web. It talks about the signals Google may be using like authority, words on a page, etc help Google pick the results they return for a [...]

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Social Media

Snapchat Offers New Ads Certification Recognition via its Snap Focus Education Platform

Snapchat is offering a new way for social media marketers to highlight their Snap ads knowledge with an official certification now available through its Snap Focus education platform. The certification incorporates five key elements, each with its [...]

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SEO

Channel Logo Being Tested With YouTube Logo On Discover Content

Till now video content on Discover from Youtube only had the YouTube logo and now it seems they are testing showing the Channel logo along with YouTube’s logo.

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General

Google Promoting Lens With Online Ads In Clear Awareness Ramp-up

Lens will be an important part of Google’s augmented reality future, but it’s one of the harder products to get people to continually use, so Google is turning to ads to get more people to [...]

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SEO

Google Tests A x Reviews Mention Justification In Local Map Pack

Google is testing a new justification in the local map pack. It shows you the number of reviews that mention the search term/variations. eg: 2 reviews mention: wallet 1 review mention: wallet etc

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Social Media

Twitter Is Testing Showing Related Fleets Underneath Tweets

Twitter is looking to promote fleets in more places on Twitter, some users are noticing a related fleets section underneath regular tweets that shows you Fleets content.

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General

Google Dropped A Little Murray Easter Egg To Celebrate Zaila Avant-garde's Spelling Bee Victory

If you Google “Zaila Avant-garde” or the word “murraya” you will see a Google easter egg to celebrate Zaila Avant-garde’s Spelling Bee victory.

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Social Media

Reddit Announces New Office In Australia Home To The Their Fourth-largest Regional Audience

Australia is Reddit’s fourth-largest user base and growing at 40% year over year. Reddit has announced Australia is core to their international growth strategy and opened up an office in Sydney. The new Australian office, [...]

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