July 13, 2021 | Sign up | Forward

Topic: Marketing at the halfway point

It's perhaps unsurprising that the standout marketing from the year's first half largely came from brands expressing willingness to change and stay fleet-footed, in campaigns that acknowledge the post-pandemic period will be messy and marked by altered needs. Look no further than Budweiser, which sat out the Super Bowl for the first time in 37 years to instead direct its ad budget toward a vaccine awareness push.

Marketers at the same time continue to grapple with demands that will linger long after the health crisis. Recent months have brought an outpouring of pledges from companies to spend more on diverse voices and media — and with those promises, a continued reckoning with problematic practices and pasts. Changing mandates around data and privacy similarly keep CMOs up at night.

Marketing Dive below assembled the campaigns and stories that shaped the industry in H1. No one knows what post-pandemic life will look like, but these efforts provide a road map for how brands can stay nimble in addressing the odd mix of anxiety and optimism that's emerged in 2021. We hope this package provides deeper insights as planning begins for an unusual back-to-school season and holidays. They'll be here sooner than you think.

As always, thanks for reading.

Peter Adams
Reporter, Marketing Dive
Twitter | Email

H1 News and Trends

More Than A Newsletter

About Marketing Dive

Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more.

Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries.

Sign up for the newsletter

This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550, Washington, DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to you. You can unsubscribe anytime. See our full privacy policy.

Special report: What shaped the marketing industry in 2021's first half

Topic: Marketing at the halfway point

H1 News and Trends

More Than A Newsletter

Related Publications

Connect With Us

Editorial

Advertising

About Marketing Dive

Older messages

July 13 - Asics invests NFT proceeds into digital arts community | 7-Eleven to launch Slurpee into space

July 12 - Panera unveils swimwear collection | Estrella Jalisco teams with Tastemade

Weekender: Heinz calls on hot dog and bun companies to sell equal packs

July 7 - Canned cocktail brands reach inflection point | Chipotle embeds burrito freebie in NBA Finals ad

July 8 - Dunkin' matches audio ads to listeners' music tastes | Is Yeezy Gap a billion-dollar brand?

You Might Also Like

So, about my last email

Witness the AI power for yourself: Join our training LIVE!

Jons Growth Journal Issue #3 - why I'm avoiding short form content, side hustle updates, YouTube Channnel

Alternative to Google Traffic?

Digiday's annual guide to ad-supported streaming services, from the top platforms to marketing spend

♦️ Why your brand needs an enemy to grow faster (and how to choose one)

🕝 24hr trading on the NYSE?

Tomorrow is the last chance to recognize your company's rising leaders

The future is retail media

Take a peek into the marketers’ tech stack, make it easy for customers to find your emails, and more