Weekender: Campaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad



July​ 17,​ 2021 | A roundup of this week's most read stories

From Our Library


View all resources

Best of What We're Reading






Suggest a story we should read

Upcoming Events



Dive Into a Topic



Share Marketing Dive: Daily Dive with others and get rewarded.


You've referred 0 readers.


To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=60091a9be19a9279a2247d3d


Older messages

July 16 - Taco Bell revives Nacho Fries with anime | I Can't Believe It's Not Butter satirizes perfume ads

Friday, July 16, 2021

Campaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad; Absolut helps drinkers express social boundaries with cheeky merch; Heinz calls on hot dog and

July 14 - 9 nimble campaigns in H1 2021 | Marketing budgets get smaller share of revenue

Friday, July 16, 2021

Marketing budgets slip in relation to revenue, shrinking to 6.4%, Gartner finds; Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity; Sweetarts spins online

July 15 - How data privacy evolved in H1 2021 | Facebook invests $1B in creators

Friday, July 16, 2021

Facebook to invest $1B in creators in bid to bolster Reels, livestreaming offerings; 9 campaigns that showed marketers staying nimble despite haze of H1 2021; Dentsu buys LiveArea in $250M bet on

Special report: What shaped the marketing industry in 2021's first half

Tuesday, July 13, 2021

Data privacy evolved at a dizzying pace in H1, with more still to come; Marketing in a pandemic recovery: H1 2021 by the numbers; Why brands like Neutrogena and Old Spice are rushing to build internal

July 13 - Asics invests NFT proceeds into digital arts community | 7-Eleven to launch Slurpee into space

Tuesday, July 13, 2021

7-Eleven to launch Slurpee into space in a nod to its delivery service; Why a creative veteran is bullish on next-generation customer experiences; AMC gamifies 'The Walking Dead' with instant

The 4 Questions Great Leaders Will Ask When Returning to the Office

Friday, July 23, 2021

Friday, July 23, 2021 Taking Care Skydiving Classes, iPhones, and Pizza: How Some Employers Are Overcoming America's Labor Shortage Best Workplaces 4 Questions Great Leaders Will Ask When Returning

[RSVP Now] All-New Inc. Real Talk with Warby Parker Co-founder & co-CEO Dave Gilboa

Friday, July 23, 2021

Inc. Real Talk Featuring Victoria Tsai Inc. Real Talk Featuring Victoria Tsai Inc. Real Talk: Building a Brand That Matters Wednesday, July 28, 12:00 PM ET Reserve Your Spot Now Join Inc. for what

New guide: How marketers can capture shoppers' attention and anticipate their needs

Friday, July 23, 2021

The need to reach consumers on social platforms will be especially important during the 2021 holiday season, requiring e-commerce brands to deliver ad experiences that reach people where they're

July 23 - How Shein wins over Gen Z | GNC appoints new COO

Friday, July 23, 2021

How Shein makes 'fast fashion' look slow; GNC names new COO; Reporter's Notebook: Where do Kmart's New York City customers go now?; Mercari, Uber expand local delivery program View

A story about 30% growth through SEO in a "YMYL" niche

Friday, July 23, 2021

How can you get significant traffic in small competitive niches? Is there a strategy you can follow that will help you to grow your online business, even if it's a YMYL (Your Money or Your Life)

July 23 - Snap, Twitter revenue jump as new features attract interest | Gap Inc. streamlines loyalty across brands

Friday, July 23, 2021

Gap Inc. further streamlines loyalty across brands; TikTok cuts out the middleman with Spark Ads sponsorship tool; 4 trends impacting retail marketing strategies View online | Signup | Forward

👍 Making Better Ads

Friday, July 23, 2021

Ready to become a better marketer, Reader? The power of the Social Media Marketing Society is a no brainer. Get access to over 150 on-demand trainings, live monthly training, and an exclusive community

These 20 U.S. counties are the most vulnerable to the Delta variant right now

Friday, July 23, 2021

Presented by Good morning! Home to some of the world's the most iconic ancient ruins, Athens is a haven for tourism, and relies heavily on the industry. But: what happens when it's too hot for

Index Ventures hauls in $3B+

Friday, July 23, 2021

GoPuff eyes $15B valuation; Clearview AI raises $30M amid legal battles; VC marketplace Allocate launches; Caribou Biosciences sets IPO terms Read online | Don't want to receive these emails?

TikTok and the Stellar Sleep Trick [Trending Keywords]

Friday, July 23, 2021

Hey Reader, How has your 2021 been so far? Are you looking to seriously scale your business? Then we've got great news for you, EcomCrew Premium is now OPEN for enrollment! With Mike and Dave at