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Most B2C Media Companies Will Never Tackle B2B
Tuesday, July 13, 2021
Plus... MEL Magazine Is Brought Back to Life Most B2C Media Companies Will Never Tackle B2B Monday, 12 Jul 2021 | Read online As B2B media companies gain more awareness in the market, there might be a
Bundling Subscriptions to Boost Conversion
Tuesday, July 6, 2021
But... 10% conversions are a pipe dream. Bundling Products to Boost Subscription Conversions Read online In an attempt to increase conversions to paid subscriptions, some media companies have been
Diving Into BuzzFeed's SPAC Plans
Tuesday, June 29, 2021
This is fantasy land. Diving Into BuzzFeed's SPAC Plans In a major win for CEO Jonah Peretti, BuzzFeed announced last week that, 13 and a half years after launching, it would be going public via a
Are Media Companies Just Incubators For Spotify?
Tuesday, June 15, 2021
Plus... We look at ad rates going up. Are Media Companies Just Incubators For Spotify? In its quest to diversify its revenue away from music and toward original, owned content, Spotify has been
NYT Buying The Athletic Would Be Smart
Tuesday, June 1, 2021
NYT Buying The Athletic Would Be Smart Anytime there are multiple stories in a month about a company potentially being acquired, you know it's very likely that the company is shopping itself and
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