July 21 - Grey Goose spotlights sports icons in Roku series | Axe taps crypto craze with 'dogecan'

 
 

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July​ 21,​ 2021 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

 

 

 

 

 
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July 20 - Ben & Jerry's, Unilever butt heads over Israel | Toyota deepens esports push with Twitch competition

Tuesday, July 20, 2021

Toyota deepens commitment to esports with Twitch stream doubling as virtual race; Publicis goes all in on retail media with CitrusAd buy; Triller pivots to long-form videos, shoppable livestreams with

Weekender: Campaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad

Saturday, July 17, 2021

Signup | Forward Marketing Dive Weekender July​ 17,​ 2021 | A roundup of this week's most read stories EY BROUGHT TO YOU BY — EY How FIs are winning the battle for trust Digital finance is the path

July 16 - Taco Bell revives Nacho Fries with anime | I Can't Believe It's Not Butter satirizes perfume ads

Friday, July 16, 2021

Campaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad; Absolut helps drinkers express social boundaries with cheeky merch; Heinz calls on hot dog and

July 14 - 9 nimble campaigns in H1 2021 | Marketing budgets get smaller share of revenue

Friday, July 16, 2021

Marketing budgets slip in relation to revenue, shrinking to 6.4%, Gartner finds; Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity; Sweetarts spins online

July 15 - How data privacy evolved in H1 2021 | Facebook invests $1B in creators

Friday, July 16, 2021

Facebook to invest $1B in creators in bid to bolster Reels, livestreaming offerings; 9 campaigns that showed marketers staying nimble despite haze of H1 2021; Dentsu buys LiveArea in $250M bet on

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