Social Media Today - [Report] Take Command of Your Brand

Download Nielsen’s Brand Resonance Report.

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The world is acclimating to new realities, and marketers need to rethink their strategies. Brand building and performance-based advertising are two sides of the same coin, yet marketers often sacrifice brand-building for the sake of quick results.

There is no short-selling the importance of being able to engage in meaningful, targeted ways with core customers, but effective marketing needs more than mid- and lower-funnel activations—even in a pandemic. So, how do you make sure you’re building your brand while simultaneously filling your sales funnel?

Download Nielsen’s Brand Resonance Report: Take Command of Your Brand to learn more about:

  • The Importance of Awareness & Consideration: For marketers, the most reliable way to grow your bottom line in the long haul is to grow your purchase funnel, starting with awareness.
  • How to Achieve the Right Channel-Messaging Mix: What’s good for sales is not always what’s good for brand building. Modern campaign strategies should factor in the full picture to have the highest impact.
  • The Need to Rebalance the Marketing Funnel: When it comes to resonating with audiences, marketers need to be constantly measuring, balancing and building to stay ahead.
Copyright © 2021, The Nielsen Company (US), LLC. All rights reserved. 

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[Report] Take Command of Your Brand

Wednesday, July 21, 2021

Download Nielsen's Brand Resonance Report. Download Nielsen's Brand Resonance Report. Email not displaying correctly? View it in your browser. Take Command of Your Brand: Long-Term Growth

July 21 - 4 trends in retail marketing | Ulta's Target concept preps for August launch

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Bed Bath & Beyond to open redesigned NYC flagship; Ulta to open first Target shop-in-shop locations in August; JC Penney launches beauty concept featuring Thirteen Lune; The new toy store

July 21 - TikTok Launches 'Spark' Ads Option | Instagram Expands Insights Data to 60 Days

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Instagram Adds New Sensitive Content Control Options to Better Protect Users from Unwanted Exposure; Twitter Launches the First Stage of Testing for its New and Upgraded TweetDeck; TikTok Adds New Live

July 20 - WhatsApp Looks to Join the Audio Social Trend with Group Calls | Snapchat Launches New 3D Bitmoji

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TikTok Ads See Higher Emotional Response, According to New Report; YouTube Taps into the Popularity of BTS to Boost its New 'Shorts' Option; Key Instagram Metrics, and Why They Matter to Your

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Soon Walmart customers will have access to hundreds of cash rebates on CPG products across Walmart.com and the Walmart app. Ibotta Walmart joins with Ibotta Walmart is teaming up with Ibotta to launch

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