Social Media Today - [Report] Take Command of Your Brand

Download Nielsen’s Brand Resonance Report.

Email not displaying correctly?
View it in your browser.

The world is acclimating to new realities, and marketers need to rethink their strategies. Brand building and performance-based advertising are two sides of the same coin, yet marketers often sacrifice brand-building for the sake of quick results.

There is no short-selling the importance of being able to engage in meaningful, targeted ways with core customers, but effective marketing needs more than mid- and lower-funnel activations—even in a pandemic. So, how do you make sure you’re building your brand while simultaneously filling your sales funnel?

Download Nielsen’s Brand Resonance Report: Take Command of Your Brand to learn more about:

  • The Importance of Awareness & Consideration: For marketers, the most reliable way to grow your bottom line in the long haul is to grow your purchase funnel, starting with awareness.
  • How to Achieve the Right Channel-Messaging Mix: What’s good for sales is not always what’s good for brand building. Modern campaign strategies should factor in the full picture to have the highest impact.
  • The Need to Rebalance the Marketing Funnel: When it comes to resonating with audiences, marketers need to be constantly measuring, balancing and building to stay ahead.
Copyright © 2021, The Nielsen Company (US), LLC. All rights reserved. 

Want to reach 122,000+ retail executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

About this email: You are receiving this message as part of your complimentary newsletter subscription to Retail Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Retail Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037

Older messages

[Report] Take Command of Your Brand

Wednesday, July 21, 2021

Download Nielsen's Brand Resonance Report. Download Nielsen's Brand Resonance Report. Email not displaying correctly? View it in your browser. Take Command of Your Brand: Long-Term Growth

July 21 - 4 trends in retail marketing | Ulta's Target concept preps for August launch

Wednesday, July 21, 2021

Bed Bath & Beyond to open redesigned NYC flagship; Ulta to open first Target shop-in-shop locations in August; JC Penney launches beauty concept featuring Thirteen Lune; The new toy store

July 21 - TikTok Launches 'Spark' Ads Option | Instagram Expands Insights Data to 60 Days

Wednesday, July 21, 2021

Instagram Adds New Sensitive Content Control Options to Better Protect Users from Unwanted Exposure; Twitter Launches the First Stage of Testing for its New and Upgraded TweetDeck; TikTok Adds New Live

July 20 - WhatsApp Looks to Join the Audio Social Trend with Group Calls | Snapchat Launches New 3D Bitmoji

Tuesday, July 20, 2021

TikTok Ads See Higher Emotional Response, According to New Report; YouTube Taps into the Popularity of BTS to Boost its New 'Shorts' Option; Key Instagram Metrics, and Why They Matter to Your

BIG NEWS! Walmart and Ibotta launch new partnership 🚀

Tuesday, July 20, 2021

Soon Walmart customers will have access to hundreds of cash rebates on CPG products across Walmart.com and the Walmart app. Ibotta Walmart joins with Ibotta Walmart is teaming up with Ibotta to launch

You Might Also Like

Guest Newsletter: Five Books

Saturday, March 1, 2025

Five Books features in-depth author interviews recommending five books on a theme Guest Newsletter: Five Books By Sylvia Bishop • 1 Mar 2025 View in browser View in browser Five Books features in-depth

Brutalist architecture in the spotlight

Saturday, March 1, 2025

+ Greenland's hazardous landscape ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What the Strategist Editors Bought in February

Saturday, March 1, 2025

Plus: What Rebecca Black can't live without. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission.

YOU LOVE TO SEE IT: Microplastics Meet Their Match

Saturday, March 1, 2025

Your fruit bowl comes to the rescue, traffic tax hits the jackpot, anti-abortion activists get buffered, and the Granite State goes green. YOU LOVE TO SEE IT: Microplastics Meet Their Match By Sam

Revenge Tour

Saturday, March 1, 2025

March 01, 2025 The Weekend Reader Required Reading for Political Compulsives 1. Musk, DOGE, and the AI-Fueled Plot to Fire Everybody MAGA takes a cue from big tech and embraces post-human politics.

Weekend Briefing No. 577

Saturday, March 1, 2025

The State of Startup Funding -- Creative Flow Mystery -- I Once Was Blind ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Your new crossword for Saturday Mar 01 ✏️

Saturday, March 1, 2025

View this email in your browser Challenge yourself — and your friends — with our latest crossword. We have six new puzzles teed up for you this week! You can find all of our new crosswords in one place

Trump Boots Zelensky, English Official U.S. Language, and a Daring Rescue

Saturday, March 1, 2025

A highly anticipated White House meeting on a Ukraine rare earth minerals deal turned confrontational Friday, with President Trump and Vice President Vance clashing with President Zelensky, leaving the

☕ Hanging up on Skype

Saturday, March 1, 2025

Microsoft pulls the plug on the OG video chat... March 01, 2025 View Online | Sign Up | Shop Morning Brew Presented By Boka Good morning. Have you ever watched videos featuring our insanely funny

106718 is your Substack verification code

Saturday, March 1, 2025

Here's your verification code to sign in to Substack: 106718 This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link: Verify email