New guide: How marketers can capture shoppers' attention and anticipate their needs

The need to reach consumers on social platforms will be especially important during the 2021 holiday season, requiring e-commerce brands to deliver ad experiences that reach people where they’re already spending time online, and pushing them from discovery to purchase. 

This guide explores how Facebook’s Discovery Commerce system enables marketers to capture shoppers’ attention and anticipate their needs to help them find products wherever they are online. Download it to learn more about:

• How machine learning can drive personalization
• Creating engaging creative that will delight potential customers
• Tools that lead to conversions, without requiring consumers to leave the Facebook app
• The system’s measurement tools that can lead to short- and long-term growth

Sponsored by Facebook.