6 building blocks of digital marketing campaigns + how to use them

The Content Marketer

Today, we're showing how to build effective digital marketing campaigns, differentiating between inbound and outbound marketing, explaining how to create a basic marketing framework, and more!



Your Guide to Executing a Results-Driven Digital Marketing Campaign

Your Guide to Executing a Results-Driven Digital Marketing Campaign

Drawing on results to inform and improve your digital marketing campaign can definitely pay off. Learn more about this digital marketing strategy.

   
TIME TO READ:
8
MINUTES


Inbound vs Outbound Marketing: What’s the Difference? (Infographic)

Inbound vs Outbound Marketing: What’s the Difference? (Infographic)

Inbound has changed the way marketers think about engaging their audiences and has led to more informed, intentional customers. Here's what inbound is & what makes it unique.

   TIME TO READ:
5
MINUTES


A Guide to Developing an Actionable Marketing Framework (Infographic + Template)

How to Create an Actionable Marketing Framework (Infographic + Template)

Learn what a marketing framework is, and get step-by-step directions on how to build your own.

   TIME TO READ:
6
MINUTES

 
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What is a Newsletter? The Ultimate Guide

Check out what else we're reading:


Smithsonian Magazine

This Graphic Artist’s Olympic Pictograms Changed Urban Design Forever


Marketing Dive

OshKosh B'gosh Reimagines Mariah Carey, Muhammad Ali as Kids


Content Marketing Institute

How To Make a Better Case for Content Marketing in 2021

                                                           

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5 words of wisdom for your website redesign

Tuesday, July 20, 2021

Brafton.com: Creative Content Marketing Agency The Content Marketer Today, we're sharing our best advice on website redesigns, explaining the difference between inbound & content marketing,

8 reasons to outline your blog posts (+ the 5 essential outline elements)

Tuesday, July 13, 2021

Brafton.com: Creative Content Marketing Agency The Content Marketer Today, we're outlining exactly how important outlines are, sharing the 10 best inbound marketing practices for 2021, giving 4

5 steps to a better infographic

Tuesday, July 6, 2021

Brafton.com: Creative Content Marketing Agency The Content Marketer Today, we're examining the exact formula for truly great infographics, looking at the latest Google update, giving our best tips

4 awful mission statements: How NOT to write yours

Tuesday, June 29, 2021

Brafton.com: Creative Content Marketing Agency The Content Marketer Today, we're turning a critical eye to some of the worst mission statements ever proclaimed, reviewing the 4 stages of the

5 reasons business branding needs to be bold

Tuesday, June 22, 2021

Brafton.com: Creative Content Marketing Agency The Content Marketer Today, we're looking at the biggest benefits of bold branding, exploring the world of enterprise SEO, sharing details on this

Weekly Dose of Optimism #36

Friday, March 31, 2023

Possible, Malleable Software, Taking the Plunge, Age of Average, Genetic Design ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

One niche to rule them all.

Friday, March 31, 2023

This niche is a goldmine. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Synthetic data augments gains in AI

Friday, March 31, 2023

Healthcare services feels weight of the market; firms, portfolio companies scrutinize management teams; Ledger extends Series C with $108M Read online | Don't want to receive these emails? Manage

"Notes" of An Elder

Friday, March 31, 2023

Fear, the most prominent opponent of success, can paralyze anyone. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎤 Testing, Testing…

Friday, March 31, 2023

RIP to Sean K from Starbucks. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The TikTok issues marketers should (and shouldn’t) fret over

Friday, March 31, 2023

Also: Publishers' thoughts on the state of media ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Weekend Edition #91

Friday, March 31, 2023

GAN to seek what's best for shareholders, Playtech's LSports stake, RSI exits Connecticut, Entain TAB NZ deal +More ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

📈📈 Revenue is up $12.2k in March

Friday, March 31, 2023

Click to see the full break down... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Tech leaders AI plea

Friday, March 31, 2023

Pension age change delayed ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

220% more sales from eBay (study)

Friday, March 31, 2023

Doing outbound sales? Then you know sales software like Hubspot Sales, Salesloft, Outreach.io, or MixMax cost hundreds, if not thousands, per MONTH per USER! We've negotiated a killer lifetime deal