LinkedIn looks to premium publishers as a way to drive subscriber revenue

The pilot program is designed to drive subscriber revenue for both participating publishers as well as LinkedIn.
July 28, 2021

LinkedIn quietly launched a pilot program last month called LinkedIn Premium News, which gives LinkedIn Premium members greater access to content published by sites that use Piano’s paywall technology, according to sources at two publications familiar with the company’s pitch. The program began with less than a dozen publishers and is still expanding. Read more below.

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The pilot program is designed to drive subscriber revenue for both participating publishers as well as LinkedIn.

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Brands like AB InBev, Nike, Adidas, Puma, Red Bull, PepsiCo, Manchester City, KFC have set up — or are setting up — specialist teams or roles for esports and gaming.

Download this new guide packed with tactics to earn customer data and activate digital footprints for powerful retailer insights.

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Digiday reached out to T1 CEO Joe Marsh to learn about the philosophy and strategy behind the organization’s brand partnerships.

Join this live virtual event on August 24 for expert insights into building an agile workflow enabling accelerated business processes to drive CX.

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The FTC’s chief technologist aims to shift away from reliance on legalistic remedies to stop data abuses and wants technologists who understand ad tech and algorithms to help.

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In this new report, learn how brand advertisers are engaging customers across multiple e-commerce sales channels — and driving revenue growth. From Modern Retail.

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To get in front of its new Gen Z audience, Hotwire is turning toward online video, with an emphasis on TikTok.

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As many firms shrink their space, they are reinvesting in their tech infrastructure, in particular services that facilitate hybrid work and wellness.

Yahoo wants to get fanatics for sports, finance and lifestyle all actively spending within its owned and operated portfolio of media brands.
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