Exclusive: Substack continues its acquisition streak with public correspondence startup Letter

The acquisition comes as Substack’s biggest, newest competitors are trying to position newsletters as one hub in a larger relationship between creators and their audience.
July 29, 2021

Long-term gains seldom come without short-term pain as the state of Facebook’s ads business bares out. The social network has been at the sharp end of Apple’s crackdown on in-app tracking since it started three months ago. Media dollars have been paused and reallocated as marketers saw their ability to personalize ads impaired without an abundance of mobile identifiers to call on. Read more below.

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Ivy Liu
The acquisition comes as Substack’s biggest, newest competitors are trying to position newsletters as one hub in a larger relationship between creators and their audience.

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Sports publishers are building new franchises that will connect the newly available student athletes with advertisers.

Register for this live webinar to learn how one company created automated customer journeys — and how to leverage those tools — to deliver powerful experiences to consumers.

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Kajabi, a SaaS company founded in 2011, isn’t alone in reconsidering advertising on TV as DTC brands have added more TV to the mix.

Contextual advertising is making a comeback among marketing teams in 2021. Download this WTF explainer to learn about the opportunities and challenges when it comes to approaching contextual solutions.

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Brands like AB InBev, Nike, Adidas, Puma, Red Bull, PepsiCo, Manchester City, KFC have set up — or are setting up — specialist teams or roles for esports and gaming.

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For marketers, the tactic of householding is driving connections with consumers in personalized and relevant ways.

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The FTC’s chief technologist aims to shift away from reliance on legalistic remedies to stop data abuses and wants technologists who understand ad tech and algorithms to help.

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Digiday reached out to T1 CEO Joe Marsh to learn about the philosophy and strategy behind the organization’s brand partnerships.

Yahoo wants to get fanatics for sports, finance and lifestyle all actively spending within its owned and operated portfolio of media brands.
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