Do social media managers need master's degrees?

SMM Master's Degree
 
 

Do Social Media Managers (SMMs) Need Master’s Degrees?

 
 
 
 

To some, the social media manager title is a step in the pathway to becoming CMO. To a frustrating amount of others, it’s an intern job reserved for recent or soon-to-be grads. The incredibly public nature of the role has led many to believe they know what it takes to be good at it. Now, as the field gains more executive buy-in, inquiring minds are asking: should the position require a master’s degree?


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Going For Gold

How Brands Successfully Navigated the Olympics

Using Sprout Social's Advanced Listening, we analyzed over 4.4 million Tweets to learn more about how brands and fans used social to stay engaged at this year's spectator-free olympics.

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Social Commerce Strategy

How to Craft a Social Commerce Strategy [Interview Guide]

Social commerce will transform the way brands and consumers connect, allowing teams to prove social ROI like never before. Download our interview guide and prepare to boost sales today.

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Marketing To Gen Z

How to Make Sure You’re Marketing to Gen Z the Right Way

By taking the time to learn about Gen Z’s preferences and what makes them unique compared to other generations, brands stand to build valuable relationships that benefit all parties involved.

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End-to-End Campaigns

Build Smarter: 5 Steps for Running End-to-End Social Campaigns

If you want to learn how to condense your approach to social campaign planning in five sure-fire steps, join us for this on-demand webinar and transform the way you run a campaign.

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Older messages

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Don't miss your chance to attend tomorrow's webinar!

Wednesday, July 28, 2021

5 steps to launch your next social campaign ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Sprout Social Start Your

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Plus real-world examples from our experts ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Sprout Social Start Your

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