Social Media Examiner - Using this new Facebook ad feature?

Want to be a confident decision-maker, Reader? Inside the Social Strategy Club, you'll get deep-dive trends and analysis that will help you pivot faster and stay ahead of the competition. Click here to learn more.

Campaign Optimization Using Non-Prioritized Events for Facebook Ads: Is your FB campaign performance declining due to recent privacy restrictions? Do you need a better solution for reaching your target audience and meeting your campaign goals—while working within the platform’s new tracking limitations? Learn the difference between prioritized and non-prioritized events and how to use them in your Facebook Ads. You’ll also find out why some marketers have already started using this tactic, and you’ll get insights into whether this approach is ideal for your next campaign.

Discover the Latest TikTok Changes: Follow the Social Media Marketing Talk Show podcast to learn about TikTok LIVE changes, Spark Ads, Creator accounts, and more. Now on Apple Podcasts or Google Podcasts.

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NEWS YOU CAN USE

• YouTube livestream shopping feature in testing phase.

• Lots of new improvements coming to Twitter DMs.

• Facebook Reels are coming to the U.S. soon.