Lead with social to see customer experience differently

Listening Mailbag: Your Burning Questions Answered With Social Listening

Do you have burning market research questions? Need insight into an emerging trend? Looking to prove a long-held belief about your audience? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data.

Conduct A Social Media Audit To Strengthen Your Strategies [Template]

If your business is looking to refresh, rebrand or just rethink the way you’re using social media, you’ll need to start with a comprehensive social media audit. Our social media audit template does a lot of the heavy lifting: All you have to do is plug in the numbers and start creating stronger social strategies.

4 Experts on the Social Customer Care Metrics That Fuel Their Goals

We talked to four experts in social customer care and strategy about their customer service goals, best practices and how they measure success. We’ll walk through their top four goals, social customer care metrics and where to find them.

3 Social Media Campaign Templates You Can Use

There’s nothing more intimidating than a blank page. A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. Luckily, that's where templates come in.