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How esports companies are keeping fans engaged with adaptive, overlaid ads

Overlaid ad services allow broadcasters to incorporate ads into their streams without interfering with the high-octane gameplay that esports fans crave.
August 25, 2021

Esports companies are investing in adaptive, overlaid advertising services to introduce livestream viewers to their brand partners without losing the engagement and interest of their fans. Read more below.

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Ivy Liu
Overlaid ad services allow broadcasters to incorporate ads into their streams without interfering with the high-octane gameplay that esports fans crave.

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As the pandemic pushed advertisers to follow shoppers online and Apple cracks down on privacy, social ad spend diversification has moved from water cooler talk to a plan in action.

First-party data solutions now include elements such as commerce data and assets from both the demand and supply side. Download this guide to learn what that means to marketers in 2021.

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The Future of TV Briefing this week aims to offer a Tower of Babel for some of the industry’s most prevalent acronyms.

In a recent study, 85% of advertisers say they are drowning in data but struggle to use it in privacy-friendly ways. Advanced AI solutions are helping marketers maximize their efforts.

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The Atlantic added about 280,000 subscribers from the first half of 2020 to the first half of 2021, but traffic has dipped significantly since last year.

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In the age of consumer privacy, brands are changing the way they advertise, by finding strong partners, diversifying their tactics, building on first-party data and not underestimating the power of creativity.

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Both companies are merging into one following prior majority investments from private equity funds managed by Blackstone.

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With the delta variant on the rise and mask mandates returning, it’s unlikely agencies and brands will want employees schmoozing at large in-person events.

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To produce shows that seek to represent people from different backgrounds and experiences, Jubilee Media relies on a workforce that is equally split between genders and consists of primarily non-white employees.
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Bosses without offices: CEOs ditch private spaces for their return to the workplace

Wednesday, August 18, 2021

As businesses use this time to completely overhaul office layouts, that means doing away with executive offices for good. August 18, 2021 Even before the pandemic, many bosses were eliminating private

Google considers switching FLoC to a topic-based approach, as exec acknowledges cookie replacement has fingerprinting potential

Friday, August 13, 2021

A lead engineer helping guide Google's Privacy Sandbox development revealed signs of what may be next for the firm's most-advanced cookieless ad targeting method. August 11, 2021 Now that

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As the pandemic eases its restrictions on travel, Atlas Obscura is creating a new hybrid business model that combines 2019's tried-and-true strategy with 2020's innovation. August 10, 2021 Over

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The global rebound is proving robust but chaotic. August 09, 2021 A recovery is taking shape -- but it is especially uneven. In many ways, the lack of consensus on the future is to be expected. Yes,

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