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How esports companies are keeping fans engaged with adaptive, overlaid ads

Overlaid ad services allow broadcasters to incorporate ads into their streams without interfering with the high-octane gameplay that esports fans crave.
August 25, 2021

Esports companies are investing in adaptive, overlaid advertising services to introduce livestream viewers to their brand partners without losing the engagement and interest of their fans. Read more below.

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Ivy Liu
Overlaid ad services allow broadcasters to incorporate ads into their streams without interfering with the high-octane gameplay that esports fans crave.

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As the pandemic pushed advertisers to follow shoppers online and Apple cracks down on privacy, social ad spend diversification has moved from water cooler talk to a plan in action.

First-party data solutions now include elements such as commerce data and assets from both the demand and supply side. Download this guide to learn what that means to marketers in 2021.

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The Future of TV Briefing this week aims to offer a Tower of Babel for some of the industry’s most prevalent acronyms.

In a recent study, 85% of advertisers say they are drowning in data but struggle to use it in privacy-friendly ways. Advanced AI solutions are helping marketers maximize their efforts.

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The Atlantic added about 280,000 subscribers from the first half of 2020 to the first half of 2021, but traffic has dipped significantly since last year.

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In the age of consumer privacy, brands are changing the way they advertise, by finding strong partners, diversifying their tactics, building on first-party data and not underestimating the power of creativity.

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Both companies are merging into one following prior majority investments from private equity funds managed by Blackstone.

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With the delta variant on the rise and mask mandates returning, it’s unlikely agencies and brands will want employees schmoozing at large in-person events.

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