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You're invited: Tell us how you're using data to drive business results for a $5 gift card

Thursday, August 26, 2021

As a leader in media and marketing, we want to know: How effective are brand and publisher analytics? In exchange for completing this quick 2-minute survey, you'll receive: A $5 Starbucks gift card

'Everyone has a vested interest': With delta variant and rising COVID-19 cases, brands recommit to vaccination campaigns

Thursday, August 26, 2021

As COVID-19 cases rise around the new delta variant, brands recommit to campaigns pushing people to get vaccinated in hopes to return to normal. August 26, 2021 As the delta variant threatens

How esports companies are keeping fans engaged with adaptive, overlaid ads

Wednesday, August 25, 2021

Overlaid ad services allow broadcasters to incorporate ads into their streams without interfering with the high-octane gameplay that esports fans crave. August 25, 2021 Esports companies are investing

Bosses without offices: CEOs ditch private spaces for their return to the workplace

Wednesday, August 18, 2021

As businesses use this time to completely overhaul office layouts, that means doing away with executive offices for good. August 18, 2021 Even before the pandemic, many bosses were eliminating private

Google considers switching FLoC to a topic-based approach, as exec acknowledges cookie replacement has fingerprinting potential

Friday, August 13, 2021

A lead engineer helping guide Google's Privacy Sandbox development revealed signs of what may be next for the firm's most-advanced cookieless ad targeting method. August 11, 2021 Now that

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