Product Habits - Is your company actually secure?

Over 45% of Employees Take Company Documents

Ever since pivoting Nira into a cybersecurity company focused on document access control, my co-founder Marie and I have been taking a closer look at how employees think about security. We recently surveyed over 300 people, and the findings are fascinating. Most people think security is a priority at their companies, but the data tell a different story. These numbers will make you think twice about how secure your company really is. 

Unnecessary Conflict

Conflict at work isn't always a bad thing. Healthy conflict pushes people to work smarter, communicate more effectively, and build loyalty among teammates. But unhealthy conflict can do quite the opposite, costing time, energy, connection, and trust. Most of the people I know can think of at least one person they've worked with who created conflict unnecessarily. If you're currently working with someone like that, here's what you can do.

The First 90 Days of Building a SaaS Startup

The first 90 days of building a SaaS company are some of the trickiest. If you're at the beginning of your startup journey, this reflection piece on a founder's first three months will be both illuminating and encouraging to you. Especially in the beginning, it's best to keep things simple. My advice? Focus on getting your first 10 users, hone in on the two or three areas of the business you want to move forward with, and do lightweight product prototyping. 

Why Are Hyperlinks Blue?

Have you ever wondered why hyperlinks are blue? I didn't—until I read this article. It is a fascinating look at the origins and rationale behind blue hyperlinks, which date back to 1993. This serves as a good reminder to question the small assumptions we make about "best practices" and make more conscious decisions about the products we build. 

The History of Google Messaging Apps

Google has gotten many things right over the years, but one of them isn't messaging. The first instant messaging platform, Google Talk, was launched in 2005. Still, even after 16 years of effort, the tech giant doesn't have a stable product in the space. This is an eye-opening breakdown of everything Google has tried over the years—and why each one hasn't worked so far. 

Unlocking Your Conversion Marketing Funnel

No matter how good your marketing efforts are, they won't work if you don't have a solid conversion strategy. The challenge is that every website visitor is different, so marketing funnels are not a one-size-fits-all endeavor. These are helpful and realistic examples of a multi-touch conversion marketing funnel in action. Before you spend another dollar on marketing, make sure you read this.

How To Build and Optimize CTA Buttons That Convert

Take these words to heart: "If you spend 15 hours creating your landing page and three minutes on your call-to-action button, you're making a huge mistake." CTA buttons are one of the most important features on a landing page. The nitty-gritty design of them matters more than you think. These three factors have the potential to change your conversion rates drastically.

WhatsApp: The Anti-Marketing Growth Phenomenon

WhatsApp has been around since 2009, and the company's early growth was astounding. By 2014, the company was acquired by Facebook for $19B. How did the company grow so quickly—and with such minimal effort placed on marketing? This teardown provides some insight.