'Things can change quite quickly': This fall, marketers and agency execs are keeping a closer eye on regional changes due to COVID-19

With the delta variant on the rise in the U.S., particularly in areas with lower vaccination rates, advertisers are again analyzing regional data to understand how they should be tailoring messaging. It has led them to digital OOH rather than billboards and avoiding experiential. Read more below.

• Marketers are once again approaching ad buying with regionality in mind as COVID-19 transmission rates in states like Florida, Texas, among others, are on the rise due to the delta variant.
• In this week’s Digiday+ Media Briefing, publishing reporter Sara Guaglione reports on how parenting publishers are adjusting their editorial approaches to help parents deal with the delta variant.
• Being able to define the rules of an entire world gives metaverse builders an opportunity to improve and make safer how we interact with each other.
• Without the face-to-face relationship-building sales execs have always relied on, the last year has been extra tough. But the job market is booming for salespeople who have found a way to make it work.