'Things can change quite quickly': This fall, marketers and agency execs are keeping a closer eye on regional changes due to COVID-19
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To GroupM N.A. CEO Kirk McDonald, everything's a Rubik's cube waiting to be solved
Wednesday, September 1, 2021
To Kirk McDonald's mind, flipping his body of sales-side knowledge to apply to the buying side of the business was exactly what was needed to run a media agency network. September 01, 2021 How did
New report: The state of ad quality in 2021
Tuesday, August 31, 2021
The inevitable death of third-party cookies is forcing publishers to shift from audience-based targeting to contextual tactics in the advertising ecosystem. At the same time, lags in contextual
Esports organizations dream up new ways to support competitors as they transition to content creation
Tuesday, August 31, 2021
This evolution is indicative of a broader shift underway in the esports industry, with organizations across the world realizing former competitors' value as content creators. August 31, 2021
For a $5 gift card: Participate in our survey on identity challenges
Monday, August 30, 2021
As a leader in marketing, we want to know: How are you solving identity challenges? In exchange for completing this quick 2-minute survey, you'll receive: A $5 gift card A copy of the results once
Google's vague privacy cure-all is showing up in new proposals, but some say it could break the internet
Monday, August 30, 2021
Google engineers are pushing its Privacy Budget concept as a privacy panacea in web standards tech specs, but developers say it could create more privacy abuses — and chaos online. August 30, 2021 In
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