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'Things can change quite quickly': This fall, marketers and agency execs are keeping a closer eye on regional changes due to COVID-19

Thursday, September 2, 2021

Marketers are once again approaching ad buying with regionality in mind as Covid-19 transmission rates in states like Florida, Texas, among others, are on the rise due to the delta variant. September

To GroupM N.A. CEO Kirk McDonald, everything's a Rubik's cube waiting to be solved

Wednesday, September 1, 2021

To Kirk McDonald's mind, flipping his body of sales-side knowledge to apply to the buying side of the business was exactly what was needed to run a media agency network. September 01, 2021 How did

New report: The state of ad quality in 2021

Tuesday, August 31, 2021

The inevitable death of third-party cookies is forcing publishers to shift from audience-based targeting to contextual tactics in the advertising ecosystem. At the same time, lags in contextual

Esports organizations dream up new ways to support competitors as they transition to content creation

Tuesday, August 31, 2021

This evolution is indicative of a broader shift underway in the esports industry, with organizations across the world realizing former competitors' value as content creators. August 31, 2021

For a $5 gift card: Participate in our survey on identity challenges

Monday, August 30, 2021

As a leader in marketing, we want to know: How are you solving identity challenges? In exchange for completing this quick 2-minute survey, you'll receive: A $5 gift card A copy of the results once

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