‘We’ve moved properly into that enterprise territory’: Future eyes more direct deals with new audience data platform

Conventional wisdom on life after the third-party cookie goes that the market will irrevocably split in two. Execs at Future PLC are banking on this happening sooner, not later. So much so in fact that the publisher is committing to not just how it manages data but also how it enriches it — through its own Aperture audience data platform. Read more below.

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