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‘We’ve moved properly into that enterprise territory’: Future eyes more direct deals with new audience data platform
Thursday, September 9, 2021
As the phaseout of the third party cookie approaches, publishers are finding solutions. For Future, that has meant working with Aperture to increase its addressable audience by addressable audience by
WTF is a first-party media network?
Wednesday, September 8, 2021
In 2021, the evolution of first-party data solutions has come to include elements such as commerce data and assets from both the demand and supply side. These components are enhancing and increasing
How small, digitally native brands are navigating iOS14 changes across the paid social media landscape
Wednesday, September 8, 2021
With Apple's crackdown on data privacy, the playbook is changing for small advertisers who once relied on Facebook and Instagram targeting to acquire customers and build brand affinity. September
New guide: What’s at stake for marketers when it comes to cybersecurity
Tuesday, September 7, 2021
Managing multiple logins and sharing those with team members is a security and productivity challenge. It can quickly become time consuming, not to mention put sensitive data at risk if not properly
WTF is Ad-ID?
Tuesday, September 7, 2021
Ad-ID is a universal ID system for ads that is intended to make it easier for advertisers to manage how individual ads are delivered across media companies and tech platforms. September 07, 2021 The
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