Get your Instagram Shop ready for the holidays 🎁

Hello there! 👋

Instagram's new guide to making your Instagram account ready for the holiday season is a must-read. You'll learn how to make your products more discoverable, how to get people to consider buying your products, and more.

Check it out here. →

In today’s newsletter:

• How to get your Instagram Shop ready for the holidays
• 5 new time-saving Instagram features for marketers
• A candid conversation with Guy Kawasaki

Let’s get started! 👇

 🗞 What We’re Reading

Instagram

• Instagram adds new 'Map Search' tool to maximize business discovery

• New Instagram ‘Favorites’ could help you bring order to your feed
• Instagram is developing a new 'Montage' feature to convert Stories to Reels
• Instagram publishes their new holiday season guide and highlights its latest e-commerce additions

Facebook

• Facebook launches new business guide and support features for latin and Hispanic Heritage Month
• Facebook announces new support initiatives for SMBs to help them manage through the pandemic
• Facebook introduces Ray-Ban Stories, the first-generation smart glasses

Pinterest

• Pinterest expands in-app shopping tools to more regions

YouTube

• YouTube launches first podcast, which explores how online creators have found success

Twitter

• Twitter tests emoji reactions on tweets
• Twitter takes on Facebook Groups with new communities feature
• Twitter expands access to professional profiles and ticketed Spaces
• Twitter reopens its account verification process after another pause

LinkedIn

• LinkedIn is rolling out dark mode on mobile
• LinkedIn launches the Creator Accelerator Program and announces new events to support creators

Others

• 5 new time-saving Instagram features for marketers

• WhatsApp launches test of in-app business directory, facilitating new discovery opportunities
• Bumble and Tinder’s pivot to video could open up new opportunities for marketers

 🔥 Hot Tip of the Week

Kim Garst, recently sat down and had a candid conversation with Guy Kawasaki, author, Silicon venture capitalist, and chief evangelist of Canva.com.

Read this article to learn more about Guy's time working at Apple, but also about podcasting in general. I got a ton of value out of this read and I have a feeling you will, too!

⚡️ What's New at Buffer

📺 IGTV Episode: How to Create an Inclusive Social Strategy

What does it mean to be inclusive on social? Why is it important? And most importantly, how do we do it?

Tune in for loads of practical tips you can start implementing in your social media strategy.

🏛 From the Buffer Archives

🗣 Asynchronous Communication and Why It Matters For Remote Work

Instead of relying on everyone being online at the same time, we try our best to communicate in a way that keeps conversations and decision-making open to all teammates, no matter where they are. This is called asynchronous communication.

⚡️ How Huel Uses Social Media to Reach an Audience of 400,000+

Learn how a growing direct-to-consumer brand keeps their social media audience satisfied using original content and Buffer.

🔗 The 5 Best Instagram Link In Bio Tools to Level Up Your Marketing

Your bio link is one of the most important parts of your Instagram page. Find out how to make the most of it with these 5 link in bio tools.

🤳 Social Media Image Sizes in 2021: Guidelines for Posts on 5 Major Networks

Find out the best image sizes for all the major social networks so that your social media content is pixel perfect.

💰 A Guide to Selling on Instagram as a Small Business (with a Free Worksheet)

Building a business? You need to master Instagram. Millions of people shop on Instagram each month and this guide will teach you everything you need to know to drive more sales from the platform — from setting up shop to improving your sales strategy.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Have a great weekend!

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