Marketer Crew - ⚡ MC - Marketing For Startups

Hello 👋

I've got some news... this is my last issue of Marketer Crew newsletter. 

This newsletter supported me through the most difficult times of my life. I dropped out of Med School in 2020. Then I started this newsletter. It supported me financially, brought many friends, and I learnt a lot. It was a fun ride. Now I will focus on new adventures.

But... don't worry the newsletter will continue and I'm sure it's going to get better 🙌. 

Since the last week, Gabriel is writing this newsletter along with me. He subscribed to this newsletter few months ago. Since that day, he is reading it religiously. He will surely write better than me (and I will assist him for few weeks as well.)

Thank you to all of you for staying with me. 

If you want to keep in touch or drop me a message, it's best to find me on Twitter. Would be more than happy to connect.

Cheers 😊
Falak.

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Consider a combined B2C/B2B model to skyrocket revenue

Hoping to reach a bigger pool of prospective customers while staying on-brand? If you're a B2C, consider adding a B2B offering (and vice versa).

Coursera started with a B2C model, then added a B2B offering (upskilling employees) later. Now, B2B sales bring in roughly a third ($136MM) of the company's revenue. They didn't change their positioning to do this. Their primary landing page still focuses on B2C, but they added a section that shows the B2B offering and links to a subdirectory for businesses. 

Importantly, Coursera uses different messaging for each target audience. When speaking to B2B prospects, they focus on the ROI and name-drop their biggest B2B customers. For B2C, however, they show off free courses and focus on their mission of democratizing education. 

In addition to messaging, they tailor their SEO by targeting the specific keywords that business prospects will search. And then, when they've got a lead, their onboarding is white-glove. 

As you can see, there's a lot involved in targeting these two very different types of customers. In most cases, it's best to target one or the other initially. But once you have one type of customer firmly in hand, a combined model could take your business to the next level.

Interested in advertising to 3000+ smart readers like you? Book Here →

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Snippets

• Lisa Dziuba, a former Head of Marketing at a $54M funded startup, launched a free e-book "Marketing for Startups" with 47 practical user acquisition tactics that helped startups grow from zero to over $100,000 MRR. Check it out.
• Twitter Header Studio - as the name says, it is a tool (free to use) for creating Twitter headers from predefined templates or your custom images. Customize them and download your new Twitter header.
• Inovatik HTML templates - a pack of 24 easy customisable and free templates for landing pages or more complex websites
• Chris Hladczuk — If someone insults you during a meeting, pretend like you didn't hear them the first time. Politely ask them to repeat themselves. They'll either repeat the insult and look rude or realize their mistake and apologize.
• Justin Kan — Founders spend too much time building products and not enough on good habits.
• Christine Johnson — Underrated marketing skill: Follow up.
  If someone isn't ready to buy from you, you should still be ready to market to them. Focus on building a relationship and staying front of mind.

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Worth Reading

1. Harvard Business Review is a unicorn in disguise. It has 340,000 subscribers and generating $262M revenue/yr which makes it bigger than Forbes, Fortune, and Axios. It's also been around for ~100 years. Enjoyed thinking about its future, and who else could build an "HBR-style" business. Learn more here.

2. How to get rich (without getting lucky) by Naval Ravikant. An illustration thread.

3. The top 0.1% of marketing mental models

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 Good Findings

• Curious about podcast advertising? Here's the complete getting started guide you've been waiting for. Start reading.
• Toola is a new search engine for buying online, it is currently in alpha version. Free Access for you as an alpha user - no registration is required. Try it.

Good Findings are paid ads that support Marketer Crew and are sent to our 3000+ subscribers each week. Book now →

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Gif / Illustration

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