Proof of Concept - Sketching as a strategy
A few years ago, I was interviewing a designer named Xin Xin. The interaction designer from IDEO was interviewing for the first product designer role I was hiring for at One Medical. Xin, whose name means "Spicy Happy" in Chinese lives by her name and gave a wonderful portfolio presentation and is an excellent storyteller. For design and research, stories are the units of data used for qualitative insights. I interviewed her after the presentation in a 1:1. When I asked about how her design process, Xin opened the notebook in her hand and quickly began drawing with a Sharpie. She showed me the notebook and talked through her process. From there we started sketching together on the concept to discuss her process. As a former interaction designer from IDEO, Xin always had heaps of post-it notes and index cards within reach. Her ability to invoke empathy through storytelling in a human-centered way was one of the reasons she became our first UX Researcher at One Medical. She’s truly one of the greatest storytellers I’ve worked with and it was such a joy to be her manager for more than two years. Designers have a great superpower of being able to visualize strategy, and it is underused. It's difficult to find balance. In some ways, if you come in with too polished of designs, people will accuse it of being "too tactical" and if you don't come with anything, you haven't explored enough. So where is the balance? It's somewhere in the middle. Regardless of your comfort level with drawing, here are three quick ways to get started in sketching in a strategic way. 1. Sketching the visionTo build a design vision people can get behind, it usually starts with sketches and prototypes to develop a proof of concept (Hey, that's the newsletter's name!). It’s interesting to see the sketches that inspired products we use every day. This is the sketch of Twitter. There was obviously more work to be done than the notepad sketch, but it started with an idea that became tangible...no longer just an idea. Creating a sketch gives you a visual artifact to discuss a longer-term vision without any concern on the high fidelity detail or cost of creating that work. 2. Sketching a process or frameworkWhen creating processes and frameworks, words can be tricky as it has different interpretations of what people mean. Quick sketches of proposed frameworks help facilitate conversations without feeling too rigid. If you come with a document, it feels too prescriptive. This was a sketch of a product discovery process my friend Dylan Wilbanks and I sketched over coffee many years ago in Seattle. To this day, I reference it a lot. 3. Sketching thumbnails and storyboardsThumbnail sketches are quick, abbreviated drawings, usually done very rapidly and with no corrections. The namesake comes from the size of the images—about the size of your thumbnail. These tiny drawings can help you talk through the flow of work, whether it’s software or human interactions. Ridley Scott is my favorite director of all time. There’s a great YouTube video of him talking about his thumbnail sketch process. He describes it as the first time of seeing the film—very similar to software. You don't have to be good at drawing in order to communicate through sketching. When I taught about wireframes and storyboarding at General Assembly, I'd show slides of the storyboard next to the film still to see if students could guess what movie. I'd show Rian Johnson's storyboard from Star Wars: The Last Jedi. I am not joking. This is the actual storyboard used. Johnson's sketch looks like a kid did it, but it was effective communication to convey the concept. Happy sketchingLow fidelity visuals invoke high fidelity feedback. Design debt is something we don't think too much about in terms of the cost of maintaining pixels. With sketches, you can easily throw them away if it's not going the right direction. When you invest in pixels and time, there's more attachment, even if it's not the right solution.
Sketching creates the kinetic energy that turns ideas in the clouds into vision-in-action in a tangible way. Hype links
Design opportunitiesEnjoy this newsletter? Please consider sharing it with friends, or subscribing if you haven’t already. I appreciate it! Sincerely, DH |
Older messages
Exploring intrapreneurship culture
Sunday, September 19, 2021
Issue #58: Why the hardest word to spell is so crucial to product innovation
Working on the go
Sunday, September 12, 2021
Issue 57: Mobile workspaces when you're not at the desk
The career "what if...?"
Sunday, September 5, 2021
Issue 56: The decisions that impact our career are often small with big implications
Design for no-coders
Sunday, August 29, 2021
Issue 55: Design tips to get you started with no-code
The Power of Multimedia Experiences
Sunday, August 22, 2021
Issue 54: How a practice feels forgotten today, and why it's important
You Might Also Like
Accessibility Weekly #428: Putting AI to the (Accessibility) Test
Monday, December 23, 2024
December 23, 2024 • Issue #428 View this issue online or browse the full issue archive. Hey accessibility friends! It's the time of year where news and information slows down as many people take
2024 magic moments
Sunday, December 22, 2024
Issue 225: The year from my personal lens ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Planning mode
Friday, December 20, 2024
Lessons from our first-ever annual planning sprint ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
We Co-Sign This AD100-Approved Trend
Thursday, December 19, 2024
View in your browser | Update your preferences ADPro Emboldening the Bath Marble, marble, everywhere, and every drop is chic. According to AD100 designer Jake Arnold, “material drenching”—that is,
177 / Keep calm by listening to these ambient sounds
Thursday, December 19, 2024
Product Disrupt Logo Product Disrupt Half-Monthly Dec 2024 • Part 1 View in browser Welcome to Issue 177 Lately, I've been driving a lot of inspiration from the things I see in real life. The range
The Year in Color: Hella Jongerius, Mocha Mousse, and More
Thursday, December 19, 2024
View in your browser | Update your preferences ADPro Color Our World Since the summer, AD PRO has kept its finger on the pulse of color predictions. Overall, the vibe right now is down to earth,
🐺Get Media Features in 2025
Thursday, December 19, 2024
A BIG Wolf Craft announcement!! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Small teams
Thursday, December 19, 2024
Issue 224: Why the mentality of lean and small always wins ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Accessibility Weekly #427: The Myth of Accessible Components
Thursday, December 19, 2024
December 16, 2024 • Issue #427 View this issue online or browse the full issue archive. Featured: The myth of 'accessible components and done' "Think you've solved all your
Here's what you missed...
Thursday, December 19, 2024
Get press for your business in 2025...here's how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏