There are no shortcuts to a sustainable social strategy

Join us for a live webinar: Optimizing Social For Q4

Join us September 30 at 1:00 pm CT to learn how to identify industry holiday trends and use that data to inform your end-of-the-year campaigns.

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6 Steps to Launching an Employee Advocacy Program [Checklist]

Use this checklist to plan an employee advocacy program rollout that encourages maximum participation and supports your long-term business goals.

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The Twilight Renaissance: Why Retailers Need Social Media for Trend Forecasting

Learning how to proactively spot trends on social is the key to maintaining relevance with your target audience. Creators are the new tastemakers and their inspiration can come from just about anywhere. Even a vampire romance movie from 2008.

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5 Ways to Develop a Long-Term Strategy for Diversity, Equity & Inclusion on Social Media

As social marketers, we should be integrating DEI into our social strategies for the long term. To do that successfully, we need to focus on both internal and external steps to ensure the efforts are authentic, sustainable and helpful.

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