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Break the "just post this" habit on social
Social Media Mix
 
 

Break the “Just Post This” Habit: How the Right Social Media Mix Enhances Multichannel Campaigns

  
 
 
 

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them.

Just because you show up on multiple channels, does not guarantee a successful multichannel campaign. Learn how to break the "just post this" habit and create the right social media mix. 


Read More →

  
 
 
Social Media for Market Research

7 Ways to Use Social Media for Market Research

From identifying new opportunities to improving customer relationships, data from social empowers brands to make smarter decisions that contribute to their business goals.

  
Social Media Market Research

How to Conduct Social Media Market Research in 90 Minutes or Less

Market research initiatives can make a major brand impact. Download this worksheet to streamline your social media market research practices and make data-driven decisions.
 
 
Social Testing

Want Better Results? Start With Social Testing

Instead of wondering what could be and hoping for the best results, develop a hypothesis, test specific variables on social and look to the data for logical and results-oriented insights.

  
Social Data

How Real Brands Use Social Data to Drive Business Impact

We interviewed four Sprout customers to uncover how they’re using social data to improve their businesses. Download this guide to learn how they're driving results. 
 
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Older messages

Tap into the power of nostalgia marketing

Tuesday, August 31, 2021

Five ways to get it right & more in this week's content round-up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Lead with social to see customer experience differently

Tuesday, August 24, 2021

Understanding your customers & more in this week's content round-up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The ideal social media content mix for your brand

Wednesday, August 18, 2021

A tool to help you start building a social media content mix that hits the sweet spot for your brand & more in this week's content round-up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[Webinar] Build a B2B Social Strategy with LinkedIn

Monday, August 16, 2021

On August 26, Sprout and LinkedIn will team up to share how to build a solid social strategy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Do social media managers need master's degrees?

Tuesday, August 10, 2021

The answer to the question that inquiring minds are asking & more in this week's content round-up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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