Sustainability initiatives retail customers actually care about

IBM's 2020 survey reports that “6 in 10 consumers are willing to change their shopping habits to reduce environmental impact".

The pandemic opened many people’s eyes; they realize how every little action and purchase has a massive effect on the planet.

In today’s world, a retail brand’s sustainability initiatives are a core part of their business strategy. But which parts of their sustainability practices matter most to customers, and which initiatives need to be folded into their messaging hierarchy?

At Upsiide, we decided to ask the public ourselves. We leveraged Upsiide's idea screening methodology to understand which retail sustainability claims and on-tag messages prompt people to purchase, as well as how US shoppers feel about sustainability in general.

Download this report to learn:

• The role of sustainability in retail: 'People today are willing to pay a premium for a product created sustainably’, says Forbes. What does this mean in retail?
• Sustainability messaging preferences: Which sustainability claims work best with different demographic groups, and how can you tailor messages to suit different needs?
• Optimal point-of-sale claims: Which sustainability messages prompt people to trust your brand at point-of-sale?

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