CXL - 90% that never made it.
Why? Because people inevitably get busy, and setting time aside for learning is never the priority. Your boss asks you “did you do X”, not “did you do your learning.” For instance, if you need to figure out how to set up event tracking in Google Tag Manager, typically your option is to go through a 9-hour course on GTM. When you want deep knowledge - become excellent at using Tag Manager - you go to CXL Institute. But when you need to learn how to do that one specific thing, right now, you go to... ...CXL Playbooks. It’s a library with thousands of tasks broken down into 10 steps. We call them playbooks. You learn for 10 minutes, implement in the next 10 minutes. So, the next time you need to figure out what’s the optimal way to get that one thing done - e.g. put together a product launch plan, create a messaging house or set up event tracking - there’s a 10-step playbook for it. Each playbook is created by a top 1% marketing practitioner. Copywriters have swipe files. Marketers now have CXL Playbooks.
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Are you doing what everyone else is doing?
Thursday, September 30, 2021
Then you might not get noticed for a while I have 7 updates for you this week. 1. On my mind ““If you only read the books that everyone else is reading, you can only think what everyone else is
Last chance to get all free bonuses, the party ends tomorrow
Saturday, September 25, 2021
Enroll to the Brand Marketing Minidegree for 4 free bonuses Hey there, As you probably know by now, our Brand Marketing Minidegree was launched this week. We're still super stoked. Today is
Stand out in the “sea of sameness”
Friday, September 24, 2021
And get some CXL swag Hey there, Sadly, most companies have table-stakes arguments to sell and promote their services contributing to a big “sea of sameness”. The differentiation comes from
Turn your connections into a powerful online community
Thursday, September 23, 2021
The single best way to scale up your business Hey there, It doesn't matter your specialty. Analyst, SEO specialist, product, growth, content. The modern day marketer needs to be able to
Here's what to do if you sell to B2B
Thursday, September 23, 2021
I have 8 updates for you this week. 1. On my mind “If you sell to B2B (5+ figure ACV). 1. Make a list of every company that should become a customer in the next 5 years. 2. Involve them in your media
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