CXL - Here's what to do if you sell to B2B

I have 8 updates for you this week.

1. On my mind

“If you sell to B2B (5+ figure ACV).

1. Make a list of every company that should become a customer in the next 5 years.
2. Involve them in your media machine - interview them, feature them, get them to speak at your event, get them to join your community and you join theirs.
3. Create and distribute a ton of unique insight to that audience.

You play the long game.

When the time comes to actually pitch someone, it's already a warm relationship - or at the very least they know who you are and what you're about.

Makes a huge difference."

-Peep

2. New on the blog

A complete guide to Youtube analytics

How do you use YouTube analytics to grow your brand and generate more video content views? Here's all you need to strategically leverage YouTube’s analytics and can help you make data-backed decisions and improve performance.

How to create an effective branding campaign that inspires a movement

What’s required to create a branding campaign that strikes the right chord? Here's all you need to cover the key ingredients a campaign needs to increase brand awareness.

3. How to learn faster for better go-to-market results

CAC is only going up, and old playbooks are increasingly getting stale. B2B companies need to fail faster and learn quicker, they need shorter feedback loops. Original ideas + research + experimentation is how you land on new playbooks.

Learn more at Wynter Games 9: a free live virtual event about go-to-market experimentation. Oct 6.

Register free

4. Upcoming events

Brands Dismantled: How personal video transformed the Bewilderbeest brand

Get a blueprint of how to Bewilderbeest grew their brand using personal video. Save your seat and join by Casey Hill on 9/29 11:00 AM CST

Brands Dismantled: How Momentive leveraged brand tracking research during their SurveyMonkey rebrand

Take a look under the hood at how Momentive leveraged brand tracking research during their rebrand from SurveyMonkey. Save your seat and join Morgan Molnar on 10/6 11:00 AM CST.

5. An update on the Brand Marketing Minidegree

Why should customers pick you? The biggest challenge for any business is getting customers to think of you at all because there has never been more brands. The era of product-based differentiation is on its way out, and prospects are desperate for someone, anyone, to stand out and make their decision easier. 

This is why we’re incredibly excited to announce our new Brand Marketing minidegree, launched yesterday, Wednesday, September 22nd, 2021.  

In Day 2 of bonuses of our ‘4 Days of Free’, you can get our community strategy expert, Richard Millington's new book: Build Your Community: Turn your connections into a powerful online community. 

Get the Brand Marketing Minidegree today.

6. Latest episode on "How to Win"

Patrick Campbell, Founder and CEO at subscription revenue experts Profitwell. We learn about the challenge of educating customers, the power of building an audience, and the subtle art of throwing shade at your competitors. I weigh in with my thoughts on keeping your brand focussed on one idea, the pros and cons of using standard playbooks, and how having a strong point of view can help build an audience.

Stay tuned on Spotify, Apple Podcast or your favorite podcast platform.

7. CXL talent pool

CXL provides an exclusive talent pool for marketers to get more job opportunities without chasing offers. The talent pool makes it much easier for open talent to work with top brands when they are ready to hire someone who matches requirements like experience levels and other factors not to waste time.

Open for a new job position? Join the CXL Talent Pool here.

Want to hire the top digital marketers? Apply here.

8. Heuristic review of WHOOP.com

Ever wondered how to conduct a Heuristic evaluation of a website?Well, Emma Travis from Speero has just launched The Heuristic Show - a YouTube series where she'll conduct a mini-review of a different website alongside guests.

Check out the episode and subscribe to the channel

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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