CXL - Here's what to do if you sell to B2B
I have 8 updates for you this week. 1. On my mind “If you sell to B2B (5+ figure ACV).
1. Make a list of every company that should become a customer in the next 5 years.
You play the long game.
When the time comes to actually pitch someone, it's already a warm relationship - or at the very least they know who you are and what you're about.
Makes a huge difference."
-Peep 2. New on the blog A complete guide to Youtube analytics
How do you use YouTube analytics to grow your brand and generate more video content views? Here's all you need to strategically leverage YouTube’s analytics and can help you make data-backed decisions and improve performance.
How to create an effective branding campaign that inspires a movement
What’s required to create a branding campaign that strikes the right chord? Here's all you need to cover the key ingredients a campaign needs to increase brand awareness. 3. How to learn faster for better go-to-market results CAC is only going up, and old playbooks are increasingly getting stale. B2B companies need to fail faster and learn quicker, they need shorter feedback loops. Original ideas + research + experimentation is how you land on new playbooks. Learn more at Wynter Games 9: a free live virtual event about go-to-market experimentation. Oct 6.
4. Upcoming events Brands Dismantled: How personal video transformed the Bewilderbeest brand
Brands Dismantled: How Momentive leveraged brand tracking research during their SurveyMonkey rebrand
Take a look under the hood at how Momentive leveraged brand tracking research during their rebrand from SurveyMonkey. Save your seat and join Morgan Molnar on 10/6 11:00 AM CST. 5. An update on the Brand Marketing Minidegree Why should customers pick you? The biggest challenge for any business is getting customers to think of you at all because there has never been more brands. The era of product-based differentiation is on its way out, and prospects are desperate for someone, anyone, to stand out and make their decision easier.
This is why we’re incredibly excited to announce our new Brand Marketing minidegree, launched yesterday, Wednesday, September 22nd, 2021.
In Day 2 of bonuses of our ‘4 Days of Free’, you can get our community strategy expert, Richard Millington's new book: Build Your Community: Turn your connections into a powerful online community.
6. Latest episode on "How to Win" Patrick Campbell, Founder and CEO at subscription revenue experts Profitwell. We learn about the challenge of educating customers, the power of building an audience, and the subtle art of throwing shade at your competitors. I weigh in with my thoughts on keeping your brand focussed on one idea, the pros and cons of using standard playbooks, and how having a strong point of view can help build an audience.
7. CXL talent pool CXL provides an exclusive talent pool for marketers to get more job opportunities without chasing offers. The talent pool makes it much easier for open talent to work with top brands when they are ready to hire someone who matches requirements like experience levels and other factors not to waste time.
Open for a new job position? Join the CXL Talent Pool here. Want to hire the top digital marketers? Apply here. 8. Heuristic review of WHOOP.com Ever wondered how to conduct a Heuristic evaluation of a website?Well, Emma Travis from Speero has just launched The Heuristic Show - a YouTube series where she'll conduct a mini-review of a different website alongside guests.
Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746 |
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Our new Brand Marketing Minidegree launches today
Wednesday, September 22, 2021
And why it's one of a kind Hey there, I believe that a strong brand is your best, most sustainable long-term asset. In a world where everyone has the same features/capabilities, the brand is
Performance marketers need to learn brand marketing
Monday, September 20, 2021
Why? Everyone is, once again, doing the same things. Hey there, Why do performance marketers need to learn brand marketing? As practitioner in the Brand Marketing Minidegree, Phil Nottingham
Don't mistake planning for strategy with creating a budget
Thursday, September 16, 2021
Here are the guidelines for an actual strategy I have 6 updates for you this week. 1. On my mind “A lot of companies mistake planning for strategy. Here's how making a strategic plan
Is a growth mindset really needed in an organization?
Thursday, September 9, 2021
Or is it possible to have a fixed mindset nowadays? I have 5 updates for you this week. 1. On my mind “Everything is changing fast, and growth mindset is needed at all levels of an organization.
Want to live in the future now?
Thursday, September 2, 2021
Then do what others don't and start message testing I have 6 updates for you this week. 1. On my mind “10 years ago, average website usability was poor. Few companies were doing user testing.
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