CXL - I need you to google something
When you google ‘average course completion rates’, here’s what you get:
Completion rates in online courses are generally low, averaging around 13%.
If you’re in the 87% majority that rarely has time for deep knowledge, we’ve got some very good news. But first, let’s understand why traditional elearning doesn’t work for most of us.
There are two main reasons marketers initiate the learning. You either want to master the subject, or simply execute on a task.
But let’s be honest - most marketers never experience a slow-paced work environment where you have enough time for deep learning. And so, most learning happens in the latter scenario, while we’re about to execute.
So when you’re given a task you’ve never done before, do you want to google for hours or watch a 60-hour in-depth course? I bet not.
You really don’t want to get knee-deep in information when all you need is an expert to explain exactly how to do that one task…
That one playbook. One of +2000 in CXL Playbooks. Here’s why it’s going to a marketer’s best friend:
Whatever the task at hand, CXL Playbooks is your Swiss knife. Sign up for your trial and get to know it well. You’ll need it.
Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746 |
Older messages
elearning is broken (for most)
Monday, October 4, 2021
We launched CXL Institute about 5 years ago. We've learned a lot about elearning since, and I've come to one clear conclusion: elearning is broken for most people. And we're fixing it with
90% that never made it.
Friday, October 1, 2021
90% of people who start an online course… Never finish it. Want to hear a not-so-fun statistic? Around 90% of people who start an online course… Never finish it. Why? Because people inevitably
Are you doing what everyone else is doing?
Thursday, September 30, 2021
Then you might not get noticed for a while I have 7 updates for you this week. 1. On my mind ““If you only read the books that everyone else is reading, you can only think what everyone else is
Last chance to get all free bonuses, the party ends tomorrow
Saturday, September 25, 2021
Enroll to the Brand Marketing Minidegree for 4 free bonuses Hey there, As you probably know by now, our Brand Marketing Minidegree was launched this week. We're still super stoked. Today is
Stand out in the “sea of sameness”
Friday, September 24, 2021
And get some CXL swag Hey there, Sadly, most companies have table-stakes arguments to sell and promote their services contributing to a big “sea of sameness”. The differentiation comes from
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