Hi Reader,

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Yesterday, I got to hang out with two-time Grammy award-winning rapper Logic on Zoom.

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Say what?

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Here he is, answering the questions of Write of Passage students. Still can't believe David Perell made this happen!

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What I learned from this session: He's one of us!

• Takes a ton of notes (first in notebooks now on his iPhone)
• Struggles with imposter syndrome
• Creates a lot of bad drafts (his recordings-to-published ratio is 1000:1)
• Not immune to negative comments on the internet
• Loves to nerd out about weird interests and tiny details

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This was epic!!

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Now, here's what I want to share with you this week.

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✍️ Marketing & Copywriting

Julia Saxena 🚀🚢 @julia_saxena How to get more eyeballs on your essays / landing pages / posts: Make them easy to read! • Short sentences & paragraphs • Bold most important parts • Left align your text • Narrow column A big chunk of text turns people away. Quick to read sentences draw them in. October 5th 2021 2 Retweets 12 Likes

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​24 Concepts That Will Grow Your Audience and Business​

My strong recommendation: Save this short article by Josh Spector and read it once a week. These concepts (and mindsets) are crucial but so easy to forget.

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Number 9 is my favorite: "Self-promotion isn’t a selfish act. It’s a generous one. If you create something that truly provides value to people, you’re helping them by telling them about it. If you hate self-promotion, it’s because you don’t believe what you created actually provides value."

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🤓 Online Courses

Julia Saxena 🚀🚢 @julia_saxena Taking an online course? Reach out to the instructor and let them know how it's going for you. Do you have any suggestions for improvements? Any breakthroughs or wins to share? Instructors need this feedback! So don't be shy to reach out. October 5th 2021 1 Retweets 11 Likes

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​How to reduce logistical questions, improve participation, and encourage course completion​

Monica Rysavy (Operations Director at Forte Labs and generally wonderful human being) shares her 4Ws Strategy for creating a START HERE page for your online course.

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Awesome courses, communities & offers for course creators

Here are the ones you should know about this week:

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🧠 Building a Second Brain: On Monday, Tiago's launch email sequence kicks off (that I've been working on). Even if you aren't interested in the course, get on it to see how we're leading up to opening enrollments with purely educational emails focused on Tiago's current thinking around personal knowledge management.

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🎧 Dream Studio Course: The way you show up on Zoom and/or in your videos influences how people perceive you. Kevin Shen helps you look professional and credible on camera with a home filming setup that creates the "Hollywood look." Seriously, check out the before & after shots on his page. He's running another cohort this year!

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📈 Productivity

Julia Saxena 🚀🚢 @julia_saxena Keep showing up. Even if you don't have anything "new" to share. Even if you don't feel like it. Even if you worry people will get annoyed and unfollow you (they typically don't) Keep showing up and share what you know. October 3rd 2021 4 Retweets 29 Likes

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To be honest, I'm struggling to keep showing up right now.

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You might have noticed that I didn't link to any content I've created this week (besides tweets). That's because I haven't written and published anything.

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First time in over a year. The projects I'm involved in have taken over 110% of my time right now (not complaining, I love what I do).

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I know this is going to be temporary, and I'll get back to creating content.

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Eat poutine and be happy,

Julia​
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Your Copywriter & Online Course Specialist

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PS: Fall in Canada is so pretty! I've started going on short morning walks and captured these pics in Quebec City.

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PPS: Missed last week's newsletter? I wrote about a dream come true, making marketing fun, and what you should create your course around. Read it here. ​