Hi Reader,

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It's so good to be back in your inbox after a 3-week break!

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My vacation took me to Italy, Montenegro (hidden gem!), and Croatia. Including a few pics in the PS below.

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Feeling recharged, I'm ready to crush the last 4 months of this year.

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And exciting things are happening...

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• I'm currently mentoring upcoming writers in Write of Passage 7
• We're launching the third cohort of Minimum Viable Video​
• And I'll be supporting course creators as the official Copywriting Coach in the Keystone Accelerator

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Now, here's what I want to share with you this week.

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✍️ Copywriting

Daniel Bustamante @dbustac Most marketers study the best strategies, campaigns, sales letters, etc. But you can learn as much (or even more) by studying the worst ones. September 6th 2021 1 Retweets 11 Likes

I keep an "Anti-Swipe File" with examples of landing pages and emails that I don't want to emulate.

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​The 4 stages of copywriting​

Copywriting always follows 4 stages. Here's what to do in each of them and resources to help you get started.

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🤓 Online Courses

Andrew Barry 🦁 @Bazzaruto I ran an online course on how to create an online course 150 students. $350K+ in revenue. $40K+ in scholarships. And I finally had time to sit down and write about it 😄 Here are 20 lessons I learned: July 21st 2021 132 Retweets 824 Likes

As I was part of ODCC, it was great to read how everything went down from Andrew's perspective.

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​Why your online course needs assignments and how to do them right​

Assignments (aka homework) were the part of school many of us dreaded. So why should we bring the concept back into our online courses? There's a good reason for it... plus 4 guidelines to help you do assignments right.

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Useful courses for course creators starting soon

I want to highlight a few fellow course creators who are launching courses right now that can help you create a better course and transformational learning experience yourself.

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• Tatiana helps you build a thriving community in her course Build a Community Business​
• Gwyn helps you become an exceptional facilitator who creates instantly engaging online sessions in her course Breakthrough Facilitation​
• And Cam helps you become more comfortable, confident, and competent on camera in our course Minimum Viable Video. Get our short email series on how videos could change your life here.

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📈 Productivity

Tiago Forte @fortelabs The best decision I’ve made recently is to add delays to everything: -no email gets answered for 48 hrs -no meeting gets scheduled before 1 week out -no project gets launched w/ < a month notice I paradoxically end up moving faster because frivolous stuff gets eliminated August 24th 2021 40 Retweets 528 Likes

Gotta try this out!

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​7 counterintuitive lessons I've learned about creating online and building an audience ​

⛓Constraints are a blessing, not a curse

💡You don't run out of ideas by putting them all out there

🔁 You have to repeat yourself a lot

🤯 Sharing your failures in public won't make you look like a failure

✍️ Write more to write less

🚢 Publish before something is "done"

👀 More people watch what you're doing than you expect

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Counting the last days in Europe before heading back to Canada,

Julia
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Your Copywriter & Online Course Specialist

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PS: I've become a big fan of Montenegro.

Crystal clear water, friendly people, fresh (and affordable) sea food, no crowds...perfect ingredients for a summer holiday.

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If you ever want to visit, let me know, and I'll be happy to share some tips.

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Here are a few of my favorite pics from the trip...

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PPS: Know anybody who would benefit from this newsletter? Send them to this page so they can sign up. That's where you can also find the archive of all previous newsletter editions!