3 exciting course launches, 4 stages of copywriting & 7 counter-intuitive lessons [Scale Your Impact #57]
Hi Reader, It's so good to be back in your inbox after a 3-week break! My vacation took me to Italy, Montenegro (hidden gem!), and Croatia. Including a few pics in the PS below. Feeling recharged, I'm ready to crush the last 4 months of this year. And exciting things are happening...
Now, here's what I want to share with you this week. ---
|
September 6th 2021
|
I keep an "Anti-Swipe File" with examples of landing pages and emails that I don't want to emulate.
Copywriting always follows 4 stages. Here's what to do in each of them and resources to help you get started.
---
🤓 Online Courses
July 21st 2021
|
As I was part of ODCC, it was great to read how everything went down from Andrew's perspective.
Why your online course needs assignments and how to do them right
Assignments (aka homework) were the part of school many of us dreaded. So why should we bring the concept back into our online courses? There's a good reason for it... plus 4 guidelines to help you do assignments right.
Useful courses for course creators starting soon
I want to highlight a few fellow course creators who are launching courses right now that can help you create a better course and transformational learning experience yourself.
- Tatiana helps you build a thriving community in her course Build a Community Business
- Gwyn helps you become an exceptional facilitator who creates instantly engaging online sessions in her course Breakthrough Facilitation
- And Cam helps you become more comfortable, confident, and competent on camera in our course Minimum Viable Video. Get our short email series on how videos could change your life here.
---
📈 Productivity
August 24th 2021
|
Gotta try this out!
7 counterintuitive lessons I've learned about creating online and building an audience
⛓Constraints are a blessing, not a curse
💡You don't run out of ideas by putting them all out there
🔁 You have to repeat yourself a lot
🤯 Sharing your failures in public won't make you look like a failure
✍️ Write more to write less
🚢 Publish before something is "done"
👀 More people watch what you're doing than you expect
Counting the last days in Europe before heading back to Canada,
Julia
Your Copywriter & Online Course Specialist
PS: I've become a big fan of Montenegro.
Crystal clear water, friendly people, fresh (and affordable) sea food, no crowds...perfect ingredients for a summer holiday.
If you ever want to visit, let me know, and I'll be happy to share some tips.
Here are a few of my favorite pics from the trip...
PPS: Know anybody who would benefit from this newsletter? Send them to this page so they can sign up. That's where you can also find the archive of all previous newsletter editions!
Older messages
Lesson learned from the best restaurant in the world [Scale Your Impact #56]
Friday, August 13, 2021
Your fill of copywriting, online course, and productivity insights
Monetizing the last 1%, productivity regret & an exercise for anyone who wants to sell more effectively [Scale Your Impact #55]
Friday, August 6, 2021
Your fill of copywriting, online course, and productivity insights
Launch experiments, Glassdoor for courses & why marketing yourself is hard [Scale Your Impact #54]
Thursday, July 29, 2021
Your fill of copywriting, online course, and productivity insights
Matchmaking, writing lessons from Ted Lasso & learning experiences in different formats [Scale Your Impact #53]
Friday, July 23, 2021
Your fill of copywriting, online course, and productivity insights
This newsletter just turned 1 🎂🎉 [Scale Your Impact #52]
Friday, July 16, 2021
Your fill of copywriting, online course, and productivity insights
You Might Also Like
👕 Fresh ideas for making $ with dirty clothes
Thursday, April 18, 2024
Ever seen a VIP red carpet for a laundromat? How this wealth manager is building a modern laundry biz Hey Contrarians, The stocks-to-socks career path isn't all that common — but it does exist. We
Closes Tomorrow • World Book Day Promo for Authors • Email Newsletter + Tweets + FB Posts
Thursday, April 18, 2024
Book promo on 4/23/24 for World Book Day Join ContentMo's World Book Day Promotion #WorldBookDay is April 23rd each year. ContentMo is running a special promo on 4/23/24 for World Book Day
3-2-1: Two ways to grow, how to criticize, and a simple recipe for finding good opportunities
Thursday, April 18, 2024
3 ideas, 2 quotes, and 1 question to consider this week.
Course update: Digital Psychology and Behavioral Design
Thursday, April 18, 2024
Emotions are what ultimately motivate people to act. So if your product or website is not pulling on the right emotions for customers to buy, nothing will convince them. But there's a way to use
Justin Welsh Joins an All-Star Lineup at CEX
Thursday, April 18, 2024
New speakers announced at CEX! Discount code inside.
Ahrefs’ Digest #179: HARO’s demise, sea of sameness in SEO, and more
Thursday, April 18, 2024
Our meme of the week: Major ouch! 📰 News & updates Google unplugs “Notes on search”: It's ending May 2024. Google updates Merchant Center product data specifications: A whole bunch of changes,
Taking advice from fellow writers and creatives | #113
Thursday, April 18, 2024
Looking at my fellows for inspiration ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Why Cleveland’s Sky Has a Purple Glow (Sometimes)
Thursday, April 18, 2024
Purple rain?
The world’s most outrageous LinkedIn profile
Thursday, April 18, 2024
Yup, it's got Ivy League MBA credentials
Emails missing the inbox?
Thursday, April 18, 2024
Rehabilitate your domain reputation We have 4 updates for you this week: 1. Email Deliverability Matters Domain reputation determines if your emails make it to your subscriber's inbox.