Oct. 12 - Can QSRs build a brand without alienating franchisees? | Heinz dresses up ketchup as 'Tomato Blood'

Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits

The push, which includes a pop-up and e-commerce site, recognizes that DIY costumes may be more common as retailers deal with supply chain shortages.

Verizon showcases 5G with metaverse treasure hunt

A virtual experience in geofenced parts of five major cities used art, music and interactions to keep people engaged in person and at home.

How marketers stop guessing and start understanding

DoorDash beefs up ad capabilities for restaurants, CPG brands

The delivery platform is working to generate additional revenue as its growth slows from the highs reached during the pandemic's peak.

Omnicom acquires Jump 450 to build out performance marketing offering

The shop will serve as the foundation for a new platform and business unit within OMG while preserving its current management.

What copyrighting TikTok choreography means for brand and influencer deals

Creators often don't receive money or credit for their viral TikTok dances, but brands that empower creators can show that it isn't just about money — it's about equity and partnership.

Has Coke's Real Magic ad 'set the brand back years with the gaming community?'

Facebook is changing how it counts people for ads measurement

'A scalpel rather than an axe': Buyers tackle brand suitability issues even after YouTube surmounts brand safety woes