EcomCrew - Early Black Friday Deals [Top Terms]

Amazon Top 10 Movers

Hey Reader,

Wondering what the top keywords of the week are? We’ve got your back. These are the 10 biggest keywords that have jumped the ranks on Amazon from September 26 to October 9.

Early Black Friday Deals

It's only October, but Amazon is already feeling the holiday spirit. Why? There hasn’t been any official announcement as to why, but we’re guessing that the ecommerce platform plans to free up stock in their warehouses as much as possible for the incoming Christmas rush. The proof is in the pudding; there are hundreds of items in the retailer's Epic Daily Deals section. 

That’s why, in today’s #10 spot, we’ve got the keyword “black friday deals 2021”, which has seen an increase in sales in some related products, going from 97 units per day to 252 units per day in sales for the past two weeks.

Black Friday Deals: Are They Effective?

With all the discounts and sales going on during Black Friday, have you ever stopped to think about whether Black Friday is effective for your business? More importantly, should you always be lowering prices to fight competition during the holidays? 

Check out our podcast episode where Mike and Dave talk about Black Friday, Review Throttling, and PPC. They answer a few common questions that come up as the biggest shopping events of the year approaches.

The Keyword Under the Microscope

Selling an Amazon prohibited product can have consequences for your Amazon business. Taking our Number 4 spot in today’s top terms is “cbd fx gummies for pain and anxiety”. 

According to Amazon’s terms and conditions, CBD products in any form are prohibited from the marketplace, and selling these products will lead to an Amazon account suspension. 

However, retailers are getting away with it by posing hemp oil or hemp seed oil as CBD oil. This is just another example of a black hat strategy and sellers are taking advantage of this misinformation, but it's only a matter of time until Amazon finds out. Products related to this keyword are selling 194 units per day in the past week.

What Triggers Amazon Account Suspensions?

Amazon can suspend your account for reasons unbeknownst to you. These suspensions can be justified and reasonable, but there are definitely cases where sellers have been suspended unfairly.

In our article on How to Appeal Amazon Related Accounts Suspensions, we’ll take a look at the several reasons why your account can get suspended and how you can appeal them.

Happy selling,
Helena