Differentiation lessons from metal bands

I have 8 updates for you this week.

1. On my mind

Sameness is pervasive.

Most SaaS companies look like other SaaS companies.

Most metal bands look like other metal bands.

But one of these is not like the other.

Differentiate to stand out. Money follows attention.

Follow Peep on LinkedIn for more thoughts on messaging, strategy & optimization.

2.  CXL turns 10: Join us in Austin on Nov 17th

Events are about people, not powerpoints. Who is in the room is everything.

The focus of the World Economic Forum changes every year. But the forum’s real theme is clear and constant: the power of networking.

Many people protest that they would rather devote their time to real work than to schmoozing. But the fact that more than 2,500 of the world’s busiest people fly to Davos each year is proof that schmoozing gets results. As a veteran of the WEF once put it, “contacts ultimately mean contracts.”

Networking is not just for the elites.

I've benefited enormously from meeting people at events. I've made dear friends and gotten so many opportunities, including business. The best opportunities are always invite-only, never advertised.

They know it's about whom you know.

Come hang out with me and other ballers at my people-first event in Austin, TX on Nov 17.

Info and tickets.

3. New on the blog

How to build & execute a Facebook marketing strategy

How to build and execute a Facebook marketing strategy around your audience’s interests?. In this article we explain how to thrive with organic content and how to extend your reach with pay-to-play.

Measuring marketing penetration with brand tracking (+ metrics and examples)

Usually it is very hard to track a brand. In this article we are sharing key brand tracking metrics and methods for how to measure and optimize your success.

4. The Product Marketing Minidegree

Product marketing quickly became the most critical marketing function. And yet, it’s also one of the most misunderstood.

The best way to think about it: product marketing is strategy.

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They determine what attributes the product needs to win against the competition. They design an effective go-to-market plan along with the required positioning and messaging.

That's essentially "where to play" and "how to win" - the pillar questions of strategy.

To help you navigate the treacherous product marketing waters, we’re launching the Product Marketing Minidegree next week.

Follow CXL on LinkedIn for updates.

5. CXL's Playbooks

If you’re looking to master the strategy behind brand marketing, our Brand Marketing Minidegree is the right thing for you.

If, on the other hand, you just need to execute that product launch, CXL Playbooks is your best buddy.

Just imagine having 100% clear instructions on how to execute every single marketing task the world throws at you. That’s Playbooks.

There’s +2000 cheat sheets in the hub already. We’re adding more than 200 every month.

You may not need it right now, but I guarantee you will soon. So check it out and bookmark it.

6. Latest episode on "How to Win"

Guillaume Cabane is THE name for the people in the top growth circles.

He’s the guy CEOs and VP Growth type of people consult with.

After being the head of marketing at several high-growth companies, he was the VP Growth at Segment, Drift, Gorgias.

He's been a growth advisor to G2, Ramp, Capchase, and so on. He’s probably the most expensive growth consultant around, and the best companies can’t get enough of him.

Basically, you’ll probably never be able to afford him, and he likely won’t have any time for you anyway.

What you can do now is listen to him spilling his beans on Spotify, Apple Podcast or your favorite podcast platform.

7. CXL talent pool

Instead of applying to hundreds of job ads on LinkedIn and other platforms, with CXL Talent Pool, top brands will reach out to you.

If you're looking for a new marketing role, sign up here. It's free. 

And if you're a company looking to directly access the best marketing talent and skip all the spammy applicants, apply here.

8. Have you implemented GA4?

If you are thinking about setting up GA4 this is a must read before you start, covering the new features, and limitations. If you need help to set up and configure GA4, get in touch with the Speero analytics team.

Find out more about Speero analytics services.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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