CXL - Growth rate of 5233%

I have 7 updates for you this week.

1. On my mind

The law of shitty click throughs is legit. 10 yrs ago email popup conversion rates were over 15% easy. Today 1% is good.

This is the very reason why folks who land on a tactic that works great are not talking about it. As soon as everyone starts doing it, its effectiveness tanks.

I'm not sharing my most effective plays with everyone. Neither do people in my close circles.

Don't look for ideas on LinkedIn or Twitter. Pay attention to what companies do more than what anyone shares on social.

Follow me on LinkedIn for more thoughts on messaging, strategy & optimization.

2. Join our dinner party

CXL is throwing an all-day dinner party, and you should come.

We'll match you up with people similar to you - folks who work at similar size companies, have similar titles, and work on similar challenges.

You will immerse yourself in the  conversation, the wine, the energy of people... all mixed into a free-flowing discussion. 

You don’t go to events for recycled content you can see on YouTube. Events aren't about content. People forget what speakers say. Conferences are made for lasting professional relationships. That’s the whole point.

This is all going down at a beautiful venue in Austin TX on November 17th.

Join us.

3. The Product Marketing Minidegree

This is how the martech landscape grew from 2011 to 2020.

Growth rate of 5233%.

So how do you survive in landscapes where the number of competitors goes up every year by 25%?

Without knowing ‘where to play’ and ‘how to win’, your chances are slim. And when you start asking those tough questions, you’ll eventually figure out that product marketing has the answers.

Now the question becomes - how do you become great at product marketing? Pretty simple. You learn from practitioners that managed to survive and thrive in this rough landscape.

That just got a whole lot easier because the world’s top 1% product marketers got together to create CXL’s Product Marketing Minidegree. It is the most in-depth product marketing course you’ll find around.

Check the curriculum Daniel J. Murphy, VP of Marketing at Privy built and sign up for your 7 day trial.

4. CXL's Playbooks

If you’re looking to master the strategy behind brand marketing, our Brand Marketing Minidegree is the right thing for you.

If, on the other hand, you just need to execute that product launch, CXL Playbooks is your best buddy.

Just imagine having 100% clear instructions on how to execute every single marketing task the world throws at you. That’s Playbooks.

There’s +2000 cheat sheets in the hub already. We’re adding more than 200 every month.

You may not need it right now, but I guarantee you will soon. So check it out and bookmark it.

5. Latest episode on "How to Win"

Morgan Brown is THE person you want to hear talking when it comes to building an ecosystem around your product, and staying ahead in your field.

He's the VP of Growth at Shopify, yes, the $7.6 billion e-commerce category leader.

He can tell you all about enabling potential customers to start businesses instead of targeting B2B customers

Listen to him spill his beans on Spotify, Apple Podcast or your favorite podcast platform. 

6. CXL talent pool

Instead of applying to hundreds of job ads on LinkedIn and other platforms, with CXL Talent Pool, top brands will reach out to you.

If you're looking for a new marketing role, sign up here. It's free. 

And if you're a company looking to directly access the best marketing talent and skip all the spammy applicants, apply here.

7. Testing Insights from Microsoft

Ben Labay tapped Tim Mehta about the ins and outs of his program at Microsoft in the latest episode of Testing Insights. The pair discuss metrics taxonomy, the connection between product strategy and metric strategy, and guardrail program metrics.

Watch the show.

Peep Laja
Founder at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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