CXL - Growth rate of 5233%
I have 7 updates for you this week. 1. On my mind The law of shitty click throughs is legit. 10 yrs ago email popup conversion rates were over 15% easy. Today 1% is good.
This is the very reason why folks who land on a tactic that works great are not talking about it. As soon as everyone starts doing it, its effectiveness tanks.
I'm not sharing my most effective plays with everyone. Neither do people in my close circles.
Don't look for ideas on LinkedIn or Twitter. Pay attention to what companies do more than what anyone shares on social.
Follow me on LinkedIn for more thoughts on messaging, strategy & optimization. 2. Join our dinner party CXL is throwing an all-day dinner party, and you should come.
We'll match you up with people similar to you - folks who work at similar size companies, have similar titles, and work on similar challenges.
You will immerse yourself in the conversation, the wine, the energy of people... all mixed into a free-flowing discussion.
You don’t go to events for recycled content you can see on YouTube. Events aren't about content. People forget what speakers say. Conferences are made for lasting professional relationships. That’s the whole point.
This is all going down at a beautiful venue in Austin TX on November 17th.
3. The Product Marketing Minidegree This is how the martech landscape grew from 2011 to 2020. Growth rate of 5233%.
Without knowing ‘where to play’ and ‘how to win’, your chances are slim. And when you start asking those tough questions, you’ll eventually figure out that product marketing has the answers.
Now the question becomes - how do you become great at product marketing? Pretty simple. You learn from practitioners that managed to survive and thrive in this rough landscape.
That just got a whole lot easier because the world’s top 1% product marketers got together to create CXL’s Product Marketing Minidegree. It is the most in-depth product marketing course you’ll find around.
Check the curriculum Daniel J. Murphy, VP of Marketing at Privy built and sign up for your 7 day trial. 4. CXL's Playbooks If you’re looking to master the strategy behind brand marketing, our Brand Marketing Minidegree is the right thing for you.
If, on the other hand, you just need to execute that product launch, CXL Playbooks is your best buddy.
Just imagine having 100% clear instructions on how to execute every single marketing task the world throws at you. That’s Playbooks.
There’s +2000 cheat sheets in the hub already. We’re adding more than 200 every month.
5. Latest episode on "How to Win" Morgan Brown is THE person you want to hear talking when it comes to building an ecosystem around your product, and staying ahead in your field.
He's the VP of Growth at Shopify, yes, the $7.6 billion e-commerce category leader.
He can tell you all about enabling potential customers to start businesses instead of targeting B2B customers
Listen to him spill his beans on Spotify, Apple Podcast or your favorite podcast platform. 6. CXL talent pool Instead of applying to hundreds of job ads on LinkedIn and other platforms, with CXL Talent Pool, top brands will reach out to you.
If you're looking for a new marketing role, sign up here. It's free.
7. Testing Insights from Microsoft Ben Labay tapped Tim Mehta about the ins and outs of his program at Microsoft in the latest episode of Testing Insights. The pair discuss metrics taxonomy, the connection between product strategy and metric strategy, and guardrail program metrics. Peep Laja Let's connect on LinkedIn.
Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746 |
Key phrases
Older messages
Differentiation lessons from metal bands
Thursday, October 21, 2021
...because differentiation makes you visible. And money follows attention. I have 8 updates for you this week. 1. On my mind Sameness is pervasive. Most SaaS companies look like other SaaS
Ice cream doesn’t just compete with ice cream
Thursday, October 14, 2021
...and that's why market segments are an oversimplification. I have 6 updates for you this week. 1. On my mind “Companies want to win against the competition. Sometimes it's easy to name
Please tell me
Thursday, October 14, 2021
Hey there, I noticed you checked out our new product Playbooks, but didn't end up signing up. Can you please tell me what stopped you? A single line works perfectly. - Peep CXL CEO Our address: 901
The old way of elearning follows classical education
Thursday, October 7, 2021
Just-in-time learning is the new way I have 7 updates for you this week. 1. On my mind “Over the last 5 years, we've conducted many hundreds of user interviews at CXL. Maybe over a thousand.
You're not supposed to be excited
Wednesday, October 6, 2021
Companies get so excited when launching a new product, they forget who they made it for. And so, all the product launch content ends up looking like… "We're proud to announce…" "We
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