Is PLG just B2B viral growth? The USS Shopify thesis, memes are worth a thousand words, and more...

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Clearbit: The rocket fuel 'enriching' PLG sales

Tuesday, November 2, 2021

The growth marketing and data-driven GTM that powers an API used by 1500+ businesses ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Is it ZAPPier or ZAPEier... ANSWERED! Balaji was right (again), Wall Street says PLGeez, and more...

Thursday, October 28, 2021

Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we're shooting for is

Retool: Saving developers from internal tools since 2017 😇

Tuesday, October 26, 2021

In a world desperately in the need of developers, why would you waste their time on internal tools? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Is PLG freemium rebranded? Notion at $10B, Microsoft acquires Ally, and more...

Monday, October 25, 2021

Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we're shooting for is

Notion: the all-in-one productivity tool

Monday, October 25, 2021

the GTM strategy that packaged and sold the infinite possibilities of Notion's 'Lego blocks' to 20M+ users 🤯 and raised the PLG giant to decacorn-ship 💰 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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