Is PLG just B2B viral growth? The USS Shopify thesis, memes are worth a thousand words, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
Subscribe to get this newsletter every week👇 Into the Twitterverse 🐦🌌
dumb question
is "Product-Led Growth" the B2B variation of viral growth? Or is it more expansive. Looking for definitions and it seems like it's all over the place
The best sales professionals create urgency when there really isn't any ... and it's magic
The mediocre just wait and wait for the e-signature to come
Growth Stories 🚀On popular demand from our subscribers - this growth story on Clearbit 👇🏻! The growth tactics and GTM motion that power the API biz used by 1,500+ businesses including Stripe and Figma 🚀
Top of the Lyne podcasts is back with another episode! Tune in and listen to how Superhuman is monetizing the rarest resource of them all - Time! Follow us on Spotify for regular updates 😇 P.S - We’re not happy with spotify for getting the embed text wrong 🤨 Fundraising, Venture Capital and Exits 🤑
Turned down a $1b cap term sheet.
Don’t feel like a unicorn yet, and folks joining us today will share the glory of getting there.
Launches, events, and releases
Nerding out on PLG 🤓📚Growth Superstar (we’re huge fans 🤩) Elena Verna talks about the 3 levers that make up a Growth Model
and the growth personas that pull them
Some housekeeping… Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy! Thanks again, and please tell a few friends if you feel like it. If you liked this post from Top of the Lyne, why not share it? |
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Clearbit: The rocket fuel 'enriching' PLG sales
Tuesday, November 2, 2021
The growth marketing and data-driven GTM that powers an API used by 1500+ businesses
Is it ZAPPier or ZAPEier... ANSWERED! Balaji was right (again), Wall Street says PLGeez, and more...
Thursday, October 28, 2021
Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we're shooting for is
Retool: Saving developers from internal tools since 2017 😇
Tuesday, October 26, 2021
In a world desperately in the need of developers, why would you waste their time on internal tools?
Is PLG freemium rebranded? Notion at $10B, Microsoft acquires Ally, and more...
Monday, October 25, 2021
Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we're shooting for is
Notion: the all-in-one productivity tool
Monday, October 25, 2021
the GTM strategy that packaged and sold the infinite possibilities of Notion's 'Lego blocks' to 20M+ users 🤯 and raised the PLG giant to decacorn-ship 💰
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