04 Nov: Penn and Bally rely on more than just one bite
Welcome to the second newsletter of today. In this edition we look at Penn National Gaming’s mixed quarter: stock was down more than 9% after QoQ revenue and margin drops but app roll outs in five new states and tech improvements pushed up MAUs. Bally Corporation meanwhile also released its first results since the Gamesys acquisition on October 1 and with new CEO Lee Fenton at the helm. If you were forwarded this newsletter and would like to subscribe, click here Penn National Gaming Q3sThe top line
Province rules: Ontario will be the focus of much of Penn National’s attention when the province launches in early 2022, “mid-Q1 being the most likely timeline”, said Penn CEO Jay Snowden. The group will launch with theScore’s app there and will launch “aggressively” with the “leading digital sports media brand in Canada.”
Just one bite: Snowden once again emphasized Penn’s marketing strategy that doesn’t see the group carry out huge and costly media campaigns and enables it to enjoy CPAs of “under $100”. He talked up Barstool’s ‘One bite pizza’ social media campaign, “great to build brand and top of funnel” and the Barstool retail sportsbooks that can serve “as (retail) sportsbooks, make for a great digital experience and introduce new people to the brand in high density locations.” Vertical focus: With Caesars and FanDuel aiming to be profitable by 2023, Snowden said the “acquisition of the Score” will lead to major investments and tech projects that will be resources and finances-heavy in 2022, but the group’s losses next year will not “be into the hundreds of millions” either, he said.
*** A message from our sponsors: Venture capital firm Yolo Investments continues to build one of gaming’s most dynamic portfolios as it eyes up seed and A-stage opportunities across the sector. Its 28-company, €135m AUM gaming fund already houses holdings in fast-growing suppliers and operators, including Green Jade Games and Casino Days. Yolo Investments is also on the lookout for LPs as it looks to scale new concepts, including its high-roller live casino brand, Bombay Club. As a proud sponsor of Earnings+More from Wagers.com, Yolo Investments wants to hear from readers of this newsletter. Get in touch with your pitch, or for a chat. Bally Corporation Q3sThe top line
Running late: Barely a month into his new job, CEO Lee Fenton who arrived with the completion of the Gamesys transaction made his quarterly earnings debut and put the case for why being late to market in the US market might be no bad thing.
Inferiority complex: With Bally to launch a BallyBet 2.0 app in the first half of next year and an icasino operation in New Jersey, he suggested the current sports-betting offering was “not the product we want to put in front of our customers”. “We want to keep our powder dry to push the 2.0 app when it is ready,” Fenton added.
Boiling it down: Fenton admitted the Bally story up until now has been “a little complex”. “It is our job to simplify the story for investors and give clarity on the numbers.” The moving parts of the Gamesys operation were laid out for analysts with some detail on the UK - where Gamesys is bucking the trend and still seeing growth - to Asia (also up) and international where the business was down 25% due to issues in the Netherlands and Germany. Get your priorities right: Making the most of omni-channel is among the focuses for Bally as is its existing North American interactive operations. Fenton suggested the company would be investing circa 20% of its free cash flow of ~$400m this year in digital initiatives but suggested this might increase depending on the results. “If the ROI is there, we will spend more.” Barstool on socialCalendar
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4 Nov: MGM *hearts* NY
Thursday, November 4, 2021
MGM Resorts, Golden Entertainment, Aspire Global, Everi, Accel Q3s, Playtech stake-buying, Scientific Games acquisition +More
3 Nov: Caesars readies for full digital assault
Wednesday, November 3, 2021
Caesars Entertainment, Red Rock Resorts Q3s, Reputation Matters round up, New York OSB licenses, Newslines +More
2 Nov: Flutter: competitive US situation easing off
Tuesday, November 2, 2021
Flutter trading update, DraftKings and FanDuel in bidding for the Athletic, Sportradar signs UEFA data deal, Bally's analyst note, Macau GGR October, +More
29 Oct: Weekend Edition no.20
Friday, October 29, 2021
Churchill Downs earnings call, VICI earnings call, Gaming & Leisure Partners Q3, sector watch - payments, startup shoutouts +More
28 Oct: PointsBet feels the squeeze
Thursday, October 28, 2021
PointsBet Q1, Churchill Downs Q3, Evolution Q3, VICI Q3, Scientific Games lottery sale, Nevada September +More
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