Jeff Bezos on how to spend startup money

 Hiten's Pick 

Successful Businesses Follow This Equation

Every company is different, but among the most successful, you'll find clear patterns. I thoroughly enjoyed this article about three factors that increase the likelihood of outperformance over the long term. All three matter, but I think the best one to start with is to make sure all business equations are deeply tied to value delivery and user engagement. 

 Business 

Process People

Over a decade ago, Paul Graham popularized awareness around two distinct kinds of workers: makers and managers. But in recent years, we've seen the rise of another type of contributor: process people. I agree with the sentiment in this article—processes aren't inherently bad, but they can be dangerous if you make them the main focus. Before you hire process people, make sure you are clear about their purpose and expected contributions.

Effort Toward Quality

As Seth Godin notes, we often assume that quality is the result of effort. But high-quality outputs are the result of not just effort but also approach. And ironically, focusing solely on effort is almost guaranteed to perpetuate a quality problem over time. Instead of posing the question "who isn't trying hard enough?" try asking "how do we do this work?" instead. 

 Product 

Notes for UI Designers Who Have Lost Their Way

Has anyone else noticed that UI design is starting to feel more non-intuitive? While so many things have improved, the desire to make something different and beautiful can get in the way of making something practical. I thought this was a humorous reminder that, in the end, design is about making things more intuitive and accessible for users. 

Software Estimation Is Hard. Do It Anyway.

Few people would argue that estimating software projects is a straightforward task. Nonetheless, it's essential. You can become better at estimation over time if you get in the habit of regularly reviewing your initial estimates against reality. In the process, you'll learn about critical personal biases and team tendencies, too. 

 Marketing & Sales 

Online Communities at Every Stage of the Startup Journey

Having a solid community is the holy grail of startup marketing and sales, but building one takes significant time and effort. If you commit to community-building upfront, your company will be better for it down the road. This is an excellent roadmap to building effective online communities at every startup stage.  

It's Time To Optimize Your Twitter Profile

Twitter is a great place to connect with interesting people, share your ideas, and get feedback. It is by far my favorite social media platform. If you want to start making better use of it yourself, here are six things you can do to optimize your profile, grow your audience, and connect with some of the most interesting people in the world.

 Growth 
A Fascinating Story About Amazon Stock

Last week, Amazon had its first earnings report without Bezos at the helm. One investor shared his story about how $AMZN generated the single biggest short of his career. He goes into a lot of detail, but here's the ultimate takeaway: It's better and easier to be long on the company accruing the benefits. 

What To Look For When Hiring a Head of Growth

One of the most challenging roles to fill at a startup is the Head of Growth. I've witnessed many companies get this hire wrong. Andrew Chen does an excellent job explaining the five primary stages of growth and why each one requires an entirely different set of skills from a Head of Growth. Do you agree?

 Management 
The Future of People Operations

HR platform Oyster has a Head of Remote, Rhys Black, to support and bolster their fully distributed team. This interview with Rhys was fascinating. One of the big takeaways was the idea that "people operations" is rapidly becoming a competitive advantage for forward-thinking companies. If you want to hire the best talent, this is a must-read

Which Type of Leader Are You?

There are many different leadership styles, and no one type is right for every industry or company. This is a helpful breakdown of the eight most common leadership styles, including the benefits and downsides of each. Use the four-step process at the end to determine which leadership type most resonates with you.

 Insight of the Week 
Jeff Bezos' Advice on How Startups Should Spend Money

If all you have is one minute this week, watch this 30-second video clip. Jeff Bezos shares his advice on how startups should spend their money. In his view, the most important thing you can do is systematically eliminate risk, so the company has more and more control over its future destiny. 



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