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Search engine journal Today - SEJ Weekly: Google Will Test IndexNow
SEJ Weekly
By Matt Southern, Senior News Writer
Monday, November 15, 2021


SEO


Google Will Be Testing IndexNow


Google adopting a Microsoft Bing search technology? Might be hard to believe, but it’s true! 

Bing invented a more efficient crawling protocol called IndexNow, and Google confirms to Search Engine Journal’s Roger Montti that it’s being tested in search results.

Google: Sites Need To Be Worthwhile To Be Indexed


Getting indexed in Google Search is a privilege – it’s not something that’s guaranteed for all webpages. 

You may have learned this already if you’ve seen the “Discovered – but currently not indexed” message in Google Search Console. 

Google’s John Mueller explains more about why certain URLs might not make it into the search index.

How Much Will Keywords Matter For SEO In 2022?


Will keywords be as important to SEO next year as they are today? 

You better believe they will be!

VIP Contributor Winston Burton explains why optimizing for keywords will still be a primary SEO strategy in 2022.
PPC Trends 2022 - Download Now

Popular Posts in the Last Week


Paid Search


How Much Does Daily PPC Budget Impact Conversions Available to Us?  


Budgets can make or break a PPC campaign. 

A budget that’s either too high or too low can lead to wasted spend, machine learning issues, and other account performance hiccups.

In this edition of Ask Me Anything About PPC, VIP Contributor Navah Hopkins answers your questions about the relationship between budgets, conversions, and cost per acquisition.

Content Marketing

 

A Complete Guide To Product-Led Content Strategy (With Examples)


Let’s decode some marketing jargon to make it understandable and useful. 

Content-led marketing and product-led content  – what do these terms mean and how do they differ? 

VIP Contributor Greg Jarboe breaks down the meaning of these terms, and teaches you how to apply this knowledge to your next marketing strategy. 

Hiring a Content Marketing Agency? Ask These 11 Questions First


You can’t rank without content, and that makes content marketing a service that’s consistently in high demand. 

It may even be difficult at times to find a content marketing agency that’s accepting new clients. But that doesn’t mean you should hire any agency that’s available. 

VIP Contributor Kristen M. Vaughn goes over 11 important questions you should ask to find out if a content marketing agency is a good fit for your business.

Social Media

 

Expert Social Media Marketing Predictions For 2022


What a year for social media! 

Facebook changed its name, Apple made advertisers’ jobs harder, and Snapchat saw an unexpected spike in user growth. 

We asked social media experts what marketers should focus their attention on in 2022. Here’s what they had to say. 

LinkedIn Lets Freelancers Promote Their Services For Free


LinkedIn is taking on the likes of Upwork with its own database for finding freelancers. 

Anyone who offers freelance services can get listed in the database for free. Here’s how to set up your listing and ensure you can get found by businesses that need someone with your skills.

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A Search Experience Without Ads [Live Q&A]

Monday, November 15, 2021

Learn about a new search engine that promises a private, customizable and ad-free experience for users. Learn about a new search engine that promises a private, customizable, and ad-free experience for

82 Pages of Unfiltered Social Trends for 2022

Friday, November 12, 2021

From paid search to paid social, remarketing, and beyond, discover what trends will most likely dominate 2022. From paid search, to paid social, to remarketing, and beyond, discover what trends will

SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach [Webinar]

Wednesday, November 10, 2021

Boost your traffic and sales this holiday season with SMS marketing. Learn tips and tricks from this webinar. Boost your traffic and sales this holiday season with SMS marketing when you join this

[Predictive SEO] 22 Tools for Data-Driven SEO

Tuesday, November 9, 2021

Get data-driven SEO and marketing, not guesswork. Sent to you by Search Engine Journal – our sponsors help us to keep reporting industry news for free... Predictive SEO 22 Tools SEO and Marketing Are

SEJ Weekly: Python SEO Script: Keyword Within Striking Distance

Monday, November 8, 2021

Start your week right with the latest SEO, PPC, content marketing, and social media updates delivered to your inbox. By Matt Southern, Senior News Writer Monday, November 8, 2021 SEO Python SEO Script:

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