By Matt Southern, Senior News Writer

Monday, November 8, 2021

SEO

Python SEO Script: Top Keyword Opportunities Within Striking Distance

There are many pages on your site right now that are right on the verge of ranking for their target keyword.

If only you could identify them, you could give them the extra push they need to break through to the first page.

Contributor Lee Foot teaches you step by step how to identify keywords on your pages that are close to ranking with a simple Python SEO script.

Does URL Length Affect SEO?

Google prefers shorter URLs according to a consensus of SEO professionals.

Is there any truth to that long-held theory? Well, yes and no.

Google's John Mueller explains when the length of URLs matters and when it doesn't.

Do Google Lighthouse Scores Affect SEO?

Google Lighthouse is the top-recommended tool for measuring Core Web Vitals and other performance metrics.

If Google tells you to use it, that means it must affect SEO – right?

It turns out the power of Google Lighthouse is grossly overestimated, as John Mueller explains in his weekly SEO Q&A session.

The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template)

Let's admit it PPC folks – simple tasks like Google Ads pacing are much harder than they should be.

It would be a lot easier if you could enter your budget or conversion goals directly into the platform.

Fortunately, there's a solution. VIP Contributor Amy Hebdon teaches you how to set up a great pacing dashboard with the help of Google Data Studio and Google Sheets.

Google Ads Performance Max Campaigns Best Practices

Businesses now have the opportunity to advertise themselves across YouTube, Display, Search, Discover, Gmail, and Google Maps with a single campaign.

Performance Max campaigns are out of beta and available to all Google Ads users.

Learn more about how this campaign type works and how to get the most out of it.

Content Marketing

Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon

Targeting individual keywords will only get you so far in today's search results pages.

You can take your SEO to the next level by targeting synonyms, subtopics, and answering common questions within your niche.

Contributor Manick Bhan teaches you how to do that by creating topic clusters that boost your authority with Google.

Content As A Google Ranking Factor: What You Need to Know

Content is king – but is it a Google ranking factor?

To answer that question, think about what a Google search results page would look like without content.

SEJ's Managing Editor Miranda Miller explores the subject in more detail in this standout chapter from our Google Ranking Factors ebook.

Social Media

Facebook Launches Marketing Analytics Certificate Program

Looking for a new career? If you're good with numbers and data, the field of marketing analytics might be right for you.

Facebook has launched a new certificate program that's designed to make you an employable marketing analyst, even with no prior experience.

A subscription to Coursera is required, but you can check out the program for free with a 7-day trial.

LinkedIn Adds New Features To Help Companies Attract Talent

There's no industry that's not being impacted by labor shortages right now.

The hiring market is fiercely competitive, and businesses need to show job seekers why they're the company to work for.

LinkedIn is adding new features to help businesses gain insight on competitors, attract new talent, and improve internal communication once they're part of the team.

Upcoming Webinars

November 10
How to Evaluate Site Quality for Link Building
Topic: Link Building • Sponsor: PureLinq

November 17
SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach
Topic: Marketing • Sponsor: Podium

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SEJ Weekly: Python SEO Script: Keyword Within Striking Distance

SEO

Python SEO Script: Top Keyword Opportunities Within Striking Distance

Does URL Length Affect SEO?

Do Google Lighthouse Scores Affect SEO?

Popular Posts in the Last Week

Paid Search

The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template)

Google Ads Performance Max Campaigns Best Practices

Content Marketing

Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon

Content As A Google Ranking Factor: What You Need to Know

Social Media

Facebook Launches Marketing Analytics Certificate Program

LinkedIn Adds New Features To Help Companies Attract Talent

Upcoming Webinars

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