Google Search and Shopping Performance Retail Data Summary

Ecommerce growth isn't slowing down anytime soon. For advertisers using a digital-first business model to capture online shoppers, understanding the shifts in consumer behavior and search engine performance allows you to build data-driven strategies that help you crush your business goals.

This performance advertising data summary provides spend, cost, and click trends for Google paid search and shopping ads across Adlucent's retail advertisers. Adlucent has been named as Google's largest U.S. agency partner. We will share our data analysis of consumer behavior and search engine marketing to help you button up your digital marketing strategy and outperform this holiday season.

Dive into this data summary to learn more about: 

• The 30% YoY increase in paid search cost-per-click (CPC) and what made it happen

• Spend and click distribution by device and the elevation in desktop CPCs

• Data-driven consumer insights and behavior to expect in Q4

• How to exceed your goals by understanding these industry trends