The Best Play You Can Make — Student-Athlete Influencers

Hundreds of thousands of student-athletes literally became influencers overnight, thanks to new NIL (name, image, likeness) rule changes. These stars of collegiate athletics are ready to go to work and bring with them engagement rates and localized reach you wouldn't believe.

• The average engagement rate on Instagram is under 2%. The average for traditional influencers is 2 - 3%.
• Student-athletes, on average, achieve engagement rates over 10%.

After spending almost two years preparing for NIL rule changes, Inmar Intelligence is ready to help you make the most of this new opportunity. Learn more about activating student-athletes as influencers, and find out just how big of an impact NIL is in our new infographic!